One of the leitmotifs of the fictionalized biopic “The Social Network” concerns Mark Zuckerberg‘s inability/unwillingness to commercialize the burgeoning behemoth that he and his peers have conceptualized and coded. If that inability/unwillingness to imagine the commercial opportunities of Facebook were true as portrayed in the film, the CEO has certainly overcome his shyness of the […]
On-Line Videos Should Also Leverage Social Media
Image via CrunchBase After yesterday’s announcement about the National Aphasia Association’s evening gala with Second Stage Theater in New York, we return to our week’s topic of social media and outreach. Streaming video (Think: YouTube or Vimeo) has really come-of-age in the last few years, and many not-for-profit organizations take advantage of it. We have […]
#Tech: Microsoft Will Join The Cloud With Office 365
Microsoft recently released Office 2011 for the Mac, built on the materials added to Office 2010 for the PC. Two notable changes were that the old Entourage program that acted as the calendar/email/address book feature has been replaced by a more robust and truer-to-the-original Outlook, and the opportunity to record macros has been returned. Mac […]
The Gaps In The New Logo From The Gap (Design By Proxy)
Yesterday we discussed the rise and fall of the new logo for The Gap (rising and falling in about three days). The Gap Company is not the first to take on a logo redesign only to have the effort eviscerated by customers and critics (See, for examples, Tropicana and Pepsi. If the fact of the […]
#Branding: The Gaps In The New Logo From The Gap (Attacks From The Vox Populi)
The people (er, ‘lots of people’) have spoken. And they are miffed. The social-media universe (expanding, yet sometimes surprisingly small) was all atwitter with comments about the new logo accepted (momentarily) by The Gap after it opened up the opportunity to anyone who wanted to participate in a design contest. The entries ran into the […]
Social Media And The Upcoming Elections
New Media/Social Media have had some stunning influences on recent elections all over the world. In Britain’s election this past May, when the long-standing Labor Party was forced to give way to a Conservative/Liberal-Democrat coalition, the Guardian newspaper and blog crowned it “The First Social Media Election.” Australia had a similar outcome of a hung […]
Net Neutrality Challenged/Postponed (Lost?)
The issue of net neutrality has vexed us at MKCREATIVE for a while, and most of our readers know that we have run a few stories on it. We return to the issue now because the de facto closing of the legislative calendar for campaigning has left the issue sorely challenged by mobile-phone companies and […]
Some Guides To Fundraising In A Tepid Economy
As has been reported over the last week or so, and touted to little effect by Democrats seeking (re)election, the US Economy officially came out of recession in July 2009. What has also been reported, and touted to better effect by Republicans, is that unless you are a Wall Street banker, you might not have […]