The Challenge: The Bronx River Alliance (BRA) was dissatisfied with the lack of a coherent marketing communications kit outlining all of their programs and outreach. They needed a compelling solution for stakeholders and for the general public at large. Our Solution: We worked with BRA to develop a number of double-sided, full-colour, fact sheets […]
#DESIGN: Local 375 – Salary Equity Study Document
The Challenge: How to present trends, analyses and charts in a compelling form. Our Solution: Combine persuasive copywriting, testimonials, survey data, and trend graphs in a multi-page color document. Our client used the presentation to successfully persuade the City of New York to reconsider its intention to hire non-union labor in a drive for cost-reduction. […]
#VIDEO: Enterprise Social Investment Corp Funraising Event
The Challenge: Enterprise Social Investment Corporation‘s marketing department approached MKCREATIVE to ask for help producing a “smiling faces” video to kickoff the ESIC annual conference in New York City. ESIC is a subsidiary of the Enterprise Foundation, a Columbia-based, national nonprofit organization launched in 1982 by James W. and Patty Rouse to provide decent affordable […]
#BRANDING: Youth Mural Project – Identity System
The Challenge: The client, a New York City community-based nonprofit, received grant funding to support a long-term arts program within the city. We were asked to develop an identity system for the program and the communications materials that would support it. Our Solution: We designed and developed a comprehensive branding package along with print and […]
#BRANDING: LCG Communications – Identity System
The Challenge: LCG Communications, a PR and marketing firm in New York City, needed to redefine it’s brand identity after a period of rapid growth and the adding of new business lines. They also needed to completely revamp their stationery, website, and communications materials. Our Solution: We interviewed the principals and employees, analyzed the organization’s […]
#VIDEO: Einstürzende Altbauten
Einstürzende Altbauten (Collapsing Old Buildings) is a short film by Marco Kathuria recently remastered and represented for an online viewing audience. Originally entitled “driveBYE”, Einstürzende Altbauten takes the viewer on a journey from Brooklyn to midtown Manhattan in the days following the 9/11 attacks on the World Trade Center in New York City. As the […]