Oprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is […]
#GRANTS: HP Gives Well Above Its Peers Of Similar Revenue
Let’s face it: HP has had some hard times in the printing and computing world. It has gone some time without a CEO over the last few years, and the board has bought some assets that don’t seem much like assets (Anyone seen a Palm Pilot lately?). And in the upcoming year, some 30,000 jobs […]
#CIVICS: Apple’s Billions In Tax Dodges Come Under Scrutiny
Apple Inc. is making it difficult to feel sympathy for Apple Inc. When the blogosphere challenged Apple the business and Steve Jobs the CEO to act like a good corporate citizen by offering some philanthropic goodwill, we took a fairly conciliatory position that Apple’s job is innovative technology and Apple’s innovative technology has been a […]
#ENVIRO: CBS/EcoMedia Partnership Expands To Bring Revenues To Green Nonprofits
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate […]
#Enviro: Does a Green Xmas List Really Help The Environment?
We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers. And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK, argues in a recent blog […]
#Health: Study Shows Advantages Of Conversation No One Wants
Remember Obama’s Death Panels? No, they didn’t exist. But like ‘cooties,’ the scared and the immature just kept repeating that they were waiting to snatch us up. What the Healthcare Reform Bill wanted to institute was the opportunity – nay, the expectation – for families to have regular consultations with their doctors about end-of-life/palliative care […]
#Interview: Tiffany Applegate, Co-Founder of X Factor Consulting – Enhancing the Sustainability of Nonprofit Organizations
Tiffany Applegate is co-founder of X Factor Consulting, which works to enhance the sustainability of nonprofit organizations. With her marketing degree and MBA, she left the corporate world for the nonprofit sphere, and has been consulting since 2005. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#Economy: The Loss Of A Functional Middle Class
The oft-discussed possibility of a double-dip recession still looms darkly on the near horizon. Sure, the Stock Market is more often up than down, but those numbers represent only about 40% of the economy. Unfortunately, some 1% of the people in the economy control and profit from the 40% takings from that particular casino. For […]
