The Challenge: How to present an engaging arts and lifestyle magazine television series in a top 50 market where the main competitor is not similar shows on local television, but streaming-video via the Internet.
#COMMUNICATIONS: Keep Storytelling In Forefront, Whatever Platforms You Use
Oprah Winfrey likes a book. BOOM! It’s a best-seller and a big movie. Justin Bieber retweets something that catches his eye. POW! It’s trending huge for forty-eight hours! Who wouldn’t want that kind of attention? Well, often nonprofits and charities don’t want that kind of attention. The best/worst case of this kind of virality is […]
#ProAging: Study Shows Americans Optimistic and Unprepared For Heath In Retirement (Part 2 of 2)
Last Thursday we shared a report conducted by National Public Radio (NPR), who has been presenting the findings of their in-depth survey concerning how recent retirees and soon-to-be retirees (those over 50) view retirement. The report was conducted by NPR, the Robert Woods Johnson Foundation and the Harvard School of Public Health. The takeaway of the survey shows that those […]
#ProAging: Study Shows Americans Optimistic and Unprepared For Retirement (Part 1 of 2)
Over the last few days, National Public Radio (NPR) has been presenting the findings of an in-depth survey and study of how recent retirees and soon-to-be retirees (those over 50) view retirement. The report was conducted by NPR, the Robert Woods Johnson Foundation and the Harvard School of Public Health. The findings show a general […]
#interview: John Burke of VisABILITY and owner of the “Nonprofit Branding” Blog
After distinguished careers in a variety of nonprofit organizations, John Burke and his wife, Janice Gavan, founded VisABILITY in 1985 to supply logo-imprinted branding products to public radio stations for on-air fundraising premiums. Today their company is the primary source of promotional items for public radio programs and stations nationwide. John is the primary author […]
#Aging: Some American Cities Meeting The Challenges Of Boomer Residents
The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service […]
Media: Defunding Public Media Would Stifle Digital Innovation
Jessica Clark argues that it’s time to change the conversation about public media from “one of scarcity to one of abundance.” A fixture on the PBS.org webspace, MediaShift, Ms. Clark suggests that ” if not a single dollar ends up being stripped from public broadcasting appropriations, the current battle threatens to strangle innovation in a […]