Debra Askanase, founder of Community Organizer 2.0, is an “engagement strategist” who consults with nonprofit organizations on digital media. She is also a strategist for Socialbrite. Her background includes a decade of community organizing experience, followed by seven years in community economic development. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing […]
#INTERVIEW: Kivi Leroux Miller, Consultant, Trainer and Blogger on Nonprofit Communications
Kivi Leroux Miller is a successful consultant, trainer and blogger on nonprofit communications. She leads weekly webinars from her website. She also is the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
#INTERVIEW: Sean Triner, Co-Founder of Pareto Fundraising
Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#SOCIALMEDIA: It’s OK To Say ‘No’ To Your Social Networks
You know you want to… We are often extolling the virtues of particular social-networking platforms or encouraging specific strategies to reach out to your audience(s) across these platforms. When moving through the ‘tubes’ of our social networks, it is easy to think that each post we prepare is the most important one ever and that […]
#COMMUNICATIONS: Words That Doom Press Releases to Oblivion
Take it from veteran reporters. Your press release goes directly to the trashcan if the headline includes the words “anniversary,” “award”, “fundraiser,” “benefit,” or “annual,” among others. If you think these types of events are newsworthy, you’re not thinking like a reporter. How about if you’re promoting your own organization’s achievements and successes? Take a lead […]
#SOCIALMEDIA: Politicians & NonProfits Need Agility With Online Outreach
As the Democratic ‘nominee’ Barack Obama delivered his acceptance speech last night in Charlotte, NC, a record number of tweets on politics were sent out − some 52,756 tweets-per-minute (tpm) being posted as he wound up. By contrast, Mitt Romney inspired 14,289 tpm, which was about half as many as reactions to Michelle Obama’s presentation two […]
#TECH: Title Tags Can Make Or Break Your Site’s SEO
Oh, the last official weekend of summer, and it’s three-day long one to boot! You might be itching to get out of the office a bit early today and make it a three and a half day weekend. Before you do, please read some salient advice we took from online marketing specialist John Haydon as […]
#COMMUNICATION: The Best Ways To Encourage Retweets Include…
What could be easier than writing a message in a mere 140 characters? Something grabs your attention, you copy the link, say something pretty relevant about the story/image/file linked, and hit ‘Tweet’. If you’re an occasional dabbler, such a process can be fine and you might indeed occasionally strike a chord with followers who respond […]
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