Take it from veteran reporters. Your press release goes directly to the trashcan if the headline includes the words “anniversary,” “award”, “fundraiser,” “benefit,” or “annual,” among others. If you think these types of events are newsworthy, you’re not thinking like a reporter. How about if you’re promoting your own organization’s achievements and successes? Take a lead […]
#HOWTO: Connect Your Facebook Page & Your WordPress Blog For Seamless Outreach
Last week Facebook and WordPress announced a plugin that will link both social-media platforms: posts on your nonprofit’s WP blog will be updated in your nonprofit’s Facebook Timeline, and your blog entries can have ‘Like’ and ‘Recommend’ buttons on them. One of the great things about the WordPress blogging platform is indeed the plugin feature: […]
#COMMUNICATIONS: Is Your Organization Moving At The Speed Of Mobile?
With the rise of the smartphone and its ability to be the computer for millions of people around the world, mobile technology is becoming more powerful and less expensive every few months. And with those technological changes come changes of habit and expectation. One of the changes we and many others have commented on is […]
#COMMUNCATIONS: Blog Loud & Proud & As Often As Content Warrants
A truism/maxim/cliché that has long inspired me whenever I start a new project is, “You can fight without ever winning. But you’ll never win without a fight.” The statement inspires me because it prepares me for the possibility of not succeeding while reminding me that the only failure is not being willing to try. And […]
#COMMUNICATIONS: The Number One Way To Gain Site Or Blog Readership Is…
If your nonprofit or your charity has any online presence at all, you want readers to engage your content, click through the link(s), visit the site, and get involved with money and/or time. If you are a blog writer, you want pretty much the same, though gifts might also/instead mean advertising dollars because so many […]
#SOCIALMEDIA: Online Communication Is A Team Sport
Difficult not to start this post with a shout-out to the Baltimore Orioles, who beat the Red Sox at Fenway last night after 17 innings. One of the best of the many anomalies of the game is the fact that the O’s Designated Hitter, Chris Davis went 0-for-8, with 5 strikeouts − and was the winning pitcher, […]
#HOWTO: Get Guidance From Google On Simple SEO Success
Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your outdated one if […]
#HOWTO: Tumbler Can Be Social Media Hub, But Other Tools Are Available
We have sung the praises of Tumblr for the past few Thursdays, and we will continue to do so. Tumblr offers nonprofits and charities a free platform (with some themes and extensions costing a few bucks) and host to establish a web presence that is just a couple of clicks away from integrating with your […]
