The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. Yet as the social-networking platform matures – Rather, as the people who use it explore that myriad ways to make it work for them – an ever growing number of […]
#INTERVIEW: Joanne Fritz, The About.com Website Guide on Nonprofit Charitable Organizations
Joanne Fritz is the guide to About.com’s “Nonprofit Charitable Organizations” site. A former high school and university teacher, she has also been a senior manager at two nonprofits and two universities. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: Is About.com […]
#INTERVIEW: Sean Triner, Co-Founder of Pareto Fundraising
Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#MANAGINGAGING: Diagnoses of Alzheimer’s Grow With Aging Population
The Alzheimer’s Association of the US has just published a sobering report on the growing presence of Alzheimer’s among the growing number of retirees and older Baby Boomers. Those who suffer from the disease require, in the early stages, expensive drug therapies and constant care throughout their later lives. The report discusses the economic, social, […]
#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)
Rob Wu is co-founder of Causevox, an online crowdfunding and donor-acquisition platform. He and his team built their own crowdfunding platform to raise funds for their volunteer projects — they then launched CauseVox for all nonprofits and individuals to use. Since launching a few years ago, Causevox have helped tens-of-thousands of people fundraise online, serving thousands […]
#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics
With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into […]
#OPINION: Ken Stern’s Book Offers Tough Love To Nonprofit Economy
Ken Stern has served as CEO of National Public Radio, arguably one of the best-known nonprofits in the country. He supports The American Red Cross, and has served on the boards of a number of charities. So when his book, And Charity for All argues that the nonprofit sector is a huge part of the […]
#COMMUNICATIONS: Postal Service Rates To Rise on 27 January
We have managed to put off the so-called ‘fiscal cliff’ for a couple of months, but we can’t avoid the changes in postal rates coming in a couple of weeks. Thanks to our fine business partners at Ecoprint in Silver Spring, Maryland, for the heads-up! The US Postal Service (USPS) has been on hard times […]
