Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#INTERVIEW: Jeff Brooks, Nonprofit Blogger, Author, and Creative Director
Jeff Brooks has been working on behalf of nonprofits for more than 20 years and passionately blogging about fundraising since 2005. He writes the Future Fundraising Now blog and is creative director at TrueSense Marketing. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
CASE: Simple Recipe Increases Giving by 50%
Talk about your multi-channel marketing. Check out this case study: a health nonprofit supplements its end-of-year direct mail appeal with a series of four targeted emails, with outstanding results. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com
