We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#PR: Astroturfing Politics And Marketing – It Can Be Disasterous For Both
With only a few months to go before the new administration takes office, we examine the notion of ‘grass-roots‘ as associated with popular movements or opinions came into the American lexicon at the turn of the twentieth century. The, er, ‘grass roots’ of the term, according to Answers.com came a generation earlier and specific to […]
#SOCIALMEDIAMARKETING: Fine Tune Twitter Use To Enrich Outreach
The idea of using Twitter can overwhelm some, and how to use it as a smart tool for strategic engagement seems downright contradictory to many. Yet as the social-networking platform matures – Rather, as the people who use it explore that myriad ways to make it work for them – an ever growing number of […]
#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction
Last year we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly […]
#BookReview: Ten Steps On The Road To ‘Presentation Zen’
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010. The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point […]
#BOOKREVIEW: Idea Index – A Portable Guide
Idea Index is a great series we’d like to recommend. This edition is particularly useful when a designer needs to brainstorm different looks and approaches and is pressed for time. From the dust-jacket: “Don’t let the size fool you. Inside you’ll discover thousands of big ideas for graphic effects and type treatments—via hundreds of prompts […]
#BOOKREVIEW: Blink –The Power of Thinking Without Thinking
#BOOKREVIEW: I read Blink on a plane to London last year and was thoroughly taken with Gladwell’s thesis: that the brain works very quickly to analyse information and come to a conclusion that informs us through the medium of “a feeling” or a “gut instinct” — all of this taking place in a few seconds […]
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