This time last week we talked about the online scheduling convenience of Tungle.me, which offers subscribers the opportunity to block out available times on their calendars within which prospective colleagues or meetings can choose mutually convenient meeting times. This week, as promised, we turn to a web suite of scheduling materials that expands the elegant […]
#PUBLICPOLICY: Online Privacy Becomes Concern For Service Providers
Online privacy has been a notable concern for many citizens almost since the inception of the internet, and certainly we have often discussed the issue on our blog over the years. A decade ago, the question of privacy largely was answered with calm warnings to use common sense and with explanations of the averages working […]
#COMMUNICATIONS: Plan Your Nonprofit’s Story, Then Shoot The Video
Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo […]
#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to […]
#PUBLICPOLICY: Pressure Grows On Apple’s Supplier Foxconn
The reputation of a nonprofit can make-or-break its efforts. Note the stunning blowback and reversal of the Susan G. Komen Foundation when it quietly tried to back out of its relationship with Planned Parenthood. For a business, the reputation can perhaps take more of a beating and still survive. Note BP’s expanding presence in the […]
#HOWTO: Time Those Tweets To Test And Build Impact
Earlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has […]
#PROAGING: AARP Explores Benefits & Challenges of ‘Technology For All’
With much fanfare, the first babyboomers moved into the official era of retirement last year as they celebrated 65 years of life. They were the first ripples of a ‘Silver Tsunami’ of Boomer retirees who will bring changes to entertainment, to Social Security, medical services, to retirement life. The American Association of Retired Persons (AARP) […]
#HOWTO: Efficiently Monitor Your Organization’s Busy Social Networks
So many claims on the time of a nonprofit staff, and only so many hours in the work day. We might be temped to carry our work home with us, but aren’t the lines between work and family already blurred enough? If you want efficient tools for monitoring and updating your business’s social media, we’d like […]