A recent report from the Reuters and Socialbeat believes that revenues at Facebook topped $800 million in 2009, well over the (high-end) estimates of $700 million. Facebook is a privately owned company that need not report its precise numbers to shareholders, but Reuters talked with sources within the company who said the income far surpassed […]
Foursquare: Yet Another Social Network, Yet Another Fundraising Tool
The means to communicate quickly online and establish networks of like-minded folks come thick and fast these days: MySpace superseded by Facebook (still king), challenged by Twitter, who has had to contend with Google Buzz!, Socialvibe, Zooppa, and a myriad of others that (mostly) cater to fairly specific communities. We have reported about how a […]
Social Media: Introductions and Perseverance Can Bring (Little) Victories
Social media create a counter-intuitive tension. On the one hand, we use social media to create relationships with family, friends, clients, and like-minded peoples of our hobby/political party/aesthetic choices/etc. Relationships take time and are sometimes built on what, at the moment, feels like a rushed introduction or awkward interaction. On the other hand, modern media […]
Five More Ways (of 10) To Make Make Your Blog Work Best For Your Organization
As promised, we continue today with the second half of a great compendium drawn up by Jon Cottingham at Socialbright.com. He has been teaching us about how to make a company’s blog a pleasurable experience for the audience (and for the writers!) and how to make such a blog a productive marketing tool. Indeed, to […]
Five of Ten Ways To Make Your Blog Work For You And Your Organization
Last week the good folks at SocialSignal.com posted a fabulous 10-step program to help nonprofits and small businesses use their blogs to create interest, educate clients, and develop brand loyalty. The downloadable PDF is the culmination of a series of blog entries (of course) by Rob Cottingham and is entitled “10 Ways Your Blog Can […]
You Tube Is Five Years Old And Reaching To Nonprofits
Numerous media outlets, including the subject of this posting, celebrated the Fifth Birthday of the YouTube website. The first 17-second video shot by Yakov Lapitsky at the San Diego Zoo has become an on-line phenomenon again. In the online world, though, history repeats itself first as miracle, then as retro-quaint. YouTube’s meteoric rise has been […]
#SocialNetworking: Social Media Strategies And Pitfalls – Motives And Metrics
As the analytics roll in, an organization might be surprised at what it finds. Safdar and Englin discovered that the frequency of UNICEF’s postings to its Facebook site had an unintended consequence: With the exception of responses to specific high-profile crises, the UNICEF staff lost most people’s attentions after about the third posting/update of the […]
(Some) Social Media Grow, As Might Specialization Among Them
We have had many entries on this blog about the use, best practices, and (occasional) abuse of social media. We have done so with the effort to inform our audience about user trends, technology developments, and the marketing impact social media have had. The Neilsen ratings organization ‘NeilsenWire.com’ has recently posted a three-year survey of […]