The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
Media: Defunding Public Media Would Stifle Digital Innovation
Jessica Clark argues that it’s time to change the conversation about public media from “one of scarcity to one of abundance.” A fixture on the PBS.org webspace, MediaShift, Ms. Clark suggests that ” if not a single dollar ends up being stripped from public broadcasting appropriations, the current battle threatens to strangle innovation in a […]
Social Media: Introductions and Perseverance Can Bring (Little) Victories
Social media create a counter-intuitive tension. On the one hand, we use social media to create relationships with family, friends, clients, and like-minded peoples of our hobby/political party/aesthetic choices/etc. Relationships take time and are sometimes built on what, at the moment, feels like a rushed introduction or awkward interaction. On the other hand, modern media […]
Social Networks and Social Media: Let The Latter Tap Into The Former
The TED (Technology, Education, Design) website has recently posted Nicholas Christakis’s talk entitled “The Hidden Influence of Social Networks,” which we repost here for your consideration. His research began with the topic of obesity, but he has developed a model of social connectivity that affects our political and emotional behavior as much as our eating […]
A Primer on Social Media – Chapter One: Getting Started (And Why)
Getting started with the use of social media can be a daunting task. There are blogs, Twitter accounts, GoogleBuzz!, instant-messaging tools by the dozens, Facebook… The list goes on-and-on, and it will only continue to lengthen for the foreseeable future. All that access to information can be overwhelming. We at MKCREATIVE will post some ideas […]
