The latest entry in the rapidly-evolving distance learning education market is a new online education service geared exclusively to people who work for nonprofit organizations. The Knowledge Fountain, which launched today, is offering a spectrum of courses online covering fundraising, communications, organizational development, social media, and productivity software. The site pitches its product as “just […]
#FILMFESTIVAL: Green Guerillas Film Festival (2013)
The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
#HOWTO: Customize & Brand Your Twitter Account
Twitter is perhaps the go-to social-networking site for anyone looking to share interesting information, tawdry gossip, breaking news, or knee-jerk reactions. Nonprofits should not only be using Twitter to broadcast their own pertinent information about their current successes and their upcoming events but also to share similar information about the efforts of their peers. Even […]
#Philanthropy: Livestrong Bucked Economy & ROI Expectations Via SM
The Great Recession hardly seems over, though most are confident that we have worked through the deepest part of the proverbial woods. Nonprofits, whose work is even more vital for many thousands of people during an economic downturn, suffered as well. But a few were able to fight the long dark night by sticking to […]
#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer
Toby Bloomberg’s Diva Marketing Blog, begun in 2004, is among the oldest sustained business blogs. An experienced marketer for businesses and nonprofits, Toby has an active consulting practice and is a frequent speaker on social marketing and other marketing topics. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities
As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. The act contains a mix of tax realignments likely to gain some Republican […]
#Philanthropy: How to Find and Solicit the Biggest Corporate Donors
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter […]
#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant
Sandy Rees writes the “Get Fully Funded” blog in addition to consulting and coaching nonprofit leaders on fundraising. A former Development Director for nonprofits, she has written Fundraising Buffet and co-wrote 7 Essential Steps to Raising Money by Mail. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent […]
