Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
#INTERVIEW: Phyllis Freedman, President of SmartGiving and Author of The Planned Giving Blogger
Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for several large organizations. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
