Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
#SocialNetworks: Primary Politics Offer Models For SM Strategy
As voters in New Hampshire head to polls to divvy up delegates for the Republican Convention (and the uncontested Democratic one), all the candidates are doing what Barack Obama did so singularly in 2008: developing social-media strategies meant to expand their bases, to parry jibes from their opponents, and to launch a few of their […]
#Philanthropy: President’s Jobs Bill & Tax Proposal Not Warmly Welcomed By Charities
As arguments over what to do with and about the US economy and the federal deficit continue to shed more heat than light, President Obama sought to take the fight back to the Republicans with the ‘American Jobs Act’ announced last week. The act contains a mix of tax realignments likely to gain some Republican […]
#Aging: Medicare On The Chopping Block Of Debt ‘Compromise’
As most of us raise a sigh of relief that the debt ceiling was raised and a vague compromise to trim $1.2 trillion of the national debt was reached, we should not assume that all government spending will be trimmed equally. The social safety net weaved by Social Security and Medicare remains the most conspicuous […]
#INTERVIEW: Mark Van Gurp, Osocio Blog — Showcases the Best Advertising & Marketing For Social Causes
Mark van Gurp is the founder of Osocio, an international blog devoted to showcasing the best advertising and marketing for social causes. Mark began an earlier blog, Houtlist, in 2005 as a personal collection of nonprofit ads. Overwhelmed by the response, he began Osocio in 2007 with more than a dozen regular contributors. He has […]
Philanthropy: After Momentous News, What Are Your Next Steps?
As you surely know: Last night, President Obama announced the killing of Osama Bin Laden. The news is developing as we post, and we are not going to pretend we can add anything to this ‘momentous occasion.’ The much more modest proposal today is to ask “What am I going to do next?” The question […]
#Aging: Is The Job Part-Time, Or The Retirement?
Whatever political position you hold on the TARP of George W. Bush or the bailout of General Motors carried out under Barack Obama, the fact is, a great deal of money, not wealth, was pushed into the economy. ‘Inflation‘ is the result of putting in more money into an economy than the economy is worth: […]
#Aging: Hearings On Fed Aid For Assisted Living
The passage of Health Care Reform last year hardly ended the debate about health care reform. Since the Republican takeover of the House in November, symbolic efforts have been made to repeal the law. Though repeal will go nowhere unless or until President Obama leaves the White House, hearings and committees have sprung up to […]
