Phyllis Freedman is President of SmartGiving and author of The Planned Giving Blogger. For the past eight years her consulting practice has focused exclusively on planned giving. She previously has held senior management positions in fundraising for several large organizations. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
#INTERVIEW: Chris Forbes, Co-Author of Guerrilla Marketing for Nonprofits, Offers Great Advice to Groups
Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#PR: Astroturfing Politics And Marketing – It Can Be Disasterous For Both
With only a few months to go before the new administration takes office, we examine the notion of ‘grass-roots‘ as associated with popular movements or opinions came into the American lexicon at the turn of the twentieth century. The, er, ‘grass roots’ of the term, according to Answers.com came a generation earlier and specific to […]
#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)
Rob Wu is co-founder of Causevox, an online crowdfunding and donor-acquisition platform. He and his team built their own crowdfunding platform to raise funds for their volunteer projects — they then launched CauseVox for all nonprofits and individuals to use. Since launching a few years ago, Causevox have helped tens-of-thousands of people fundraise online, serving thousands […]
#VIDEO: Recounting America’s Greatest Stories – A Conversation with Ken Burns
Educators! Bring history to life in your classroom with this PBS LearningMedia webinar featuring documentary filmmaker, Ken Burns, live-streamed last year. Read more about the webinar and watch a recording of it here.
#HOWTO: Taking Photographs with a Film Camera is Easier than Ever!
I’ll not wax poetic here, this is exactly what it says on the tin: if you are shooting with a film camera, or just thinking about it, read on. This article is for you. Get A Vintage Camera Vintage film cameras can be surprisingly affordable but, depending on the source, often require repair or adjustment. […]
#MARKETING: NYU Faculty Against the Sexton Plan Fundraiser
Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
