Social Marketing and Media Relations Campaign Working under the aegis of the Nonprofit Marketing 360 collaborative, MKCREATIVE and LCG Communications embarked on an ambitious campaign to promote an online silent auction for a client. We used a combination of PR (LCG Communications) and social marketing (MKC). Our client, NYU Faculty Against the Sexton Plan, sought […]
#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer
Toby Bloomberg’s Diva Marketing Blog, begun in 2004, is among the oldest sustained business blogs. An experienced marketer for businesses and nonprofits, Toby has an active consulting practice and is a frequent speaker on social marketing and other marketing topics. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
#INTERVIEW: Paul Jolly of Jump Start Growth Explores The Spiritual Side Of Donors
Raising money for a nonprofit or charity is tough work. With the focus of the organization on fundraising, it is not surprising that outreach tends to focus on the numbers (the thousands who benefit from the nonprofit’s work, the millions required to keep such work going, the hundreds of people asked to give…). In this […]
#INTERVIEW: Christopher Davenport, Founder of 501 Videos
Christopher Davenport is the founder of 501 Videos, a company that makes videos exclusively for nonprofit clients. His experience includes years in Hollywood working on commercial films and, later, making documentaries. His website is home to Movie Mondays, a weekly series of short films featuring fundraising professionals in action. The interview was conducted by Don […]
#INTERVIEW: Lori Jacobwith, Communications & Fundraising Coach, & Founder of the Ignited Online Fundraising Community
Lori Jacobwith is a communications and fundraising coach, consultant and blogger. She founded the Ignited Online Fundraising Community and is author of the forthcoming book, Withism’s from Lori: Boldness, Clarity and Wisdom for Fundraising Professionals Making a Difference. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
#INTERVIEW: Sybil Stershic, Consultant, Blogger, & Author of Taking Care of the People Who Matter Most
Sybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing […]
#Interview: Andrew Vincent & Allison Pendell-Jones of Greater Baltimore AHC
If you’ve ever watched Extreme Home Makeover, you’ve seen the kind of satisfaction one group of people can bring to another by providing them with a home that suits their needs. While the Greater Baltimore AHC (GBAHC) hasn’t caught this kind of ‘extreme’ media attention, they’ve certainly caught the attention of the Baltimore area. GBAHC […]
#Interview: Bernell Grier, CEO of Neighborhood Housing Services of New York City
The board of directors of the Neighborhood Housing Services of New York City recently appointed interim chief executive officer Bernell Grier as the CEO of the organization. Ms. Grier has built up an impressive resume as a banker having over her career serving as EVP, Retail Community Banking; SVP Middle Marketing Lending; Community Development Director; […]
