Howard Adam Levy is Principal of Red Rooster Group, a New York City-based branding, marketing and design agency for nonprofits. Howard, who began working with nonprofits as a graphic designer in 1991, founded the agency 10 years ago. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor […]
Even In Charity Work: It Takes Money To Make Money
Raising money for your charitable organization takes money. And time. These commodities (along with the office lease and the electric bill and the sticky notes…) are often lumped into the category of ‘overhead.’ Moreover, the category ‘overhead’ is often presented as the antithesis of the charity’s good work for its constituents. But, the Red Rooster […]