Chris Forbes is the co-author of Guerrilla Marketing for Nonprofits and a certified guerrilla-marketing coach. His varied background in marketing includes experience in the faith sector and work on five continents, and he has pioneered several media initiatives in public relations, television, radio and the Internet. The interview was conducted by Don Akchin, a principal […]
#HOWTO: Tumblr’s Advanced Features Won’t Overwhelm Nonprofits
We have been using Tumblr for a few years and in the hopes of inspiring you and your colleagues to consider creation of a Tumblr presence for your nonprofit by sharing some insights we’ve gained on using this very popular social network. Tumblr got going in 2007, and really took off a couple of years later […]
#INTERVIEW: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part I)
Rob Wu is co-founder of Causevox, an online crowdfunding and donor-acquisition platform. He and his team built their own crowdfunding platform to raise funds for their volunteer projects — they then launched CauseVox for all nonprofits and individuals to use. Since launching a few years ago, Causevox have helped tens-of-thousands of people fundraise online, serving thousands […]
#SM4NP: Scoop.it! For Information ‘Curation’ & Social Interaction
Last year we explored Pinterest, a social network that puts a premium on visuals and offers ‘pin boards’ of topics collected/bookmarked/’pinned’ by the user. The metrics on the platform show amazing growth over the last few months, and many are still waiting for an invitation to join up. Scoop.it! has, on the surface, a strikingly […]
#SOCIALNETWORKS: Let Flickr Tell Your Nonprofit’s Story As It Happens
A picture, they say, is worth a thousand words. And with digital social media, images are becoming both more common and more powerful as platforms such as Facebook and Google+ emphasize the photo and graphic qualities of their social-media networks. A kind of ‘visual economy’ is developing, within which social networks are competing and users […]
#HOWTO: Setup New Facebook Pages & The Types Available For You
With the adjustments and reworkings on Facebook over the last 6-odd months, it’s time to update our periodic series on Facebook pages − Next week we will continue with more information about the scuttlebutt around Promoted Posts. Facebook updates its interface and algorithms periodically. Usually the public response splits fairly evenly into the “love it” and […]
#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits
Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is? But both professional engagement and personal curiosity got the better of me, and I signed up. The interface looks rather like Tumblr, whose praises […]
#DESIGN: Is Your Nonprofit’s Logo Helping Your Cause?
Has your nonprofit (re)considered its logo recently? Does it present your organization with the color, the terms, the attitude you want to covey quickly to an audience? For most nonprofits, getting a meaningful and professional logo carries some heavy ambivalence: Of course you want people to recognize your organization, whether they see the logo on […]
