A recent report from the Reuters and Socialbeat believes that revenues at Facebook topped $800 million in 2009, well over the (high-end) estimates of $700 million. Facebook is a privately owned company that need not report its precise numbers to shareholders, but Reuters talked with sources within the company who said the income far surpassed […]
Foursquare: Yet Another Social Network, Yet Another Fundraising Tool
The means to communicate quickly online and establish networks of like-minded folks come thick and fast these days: MySpace superseded by Facebook (still king), challenged by Twitter, who has had to contend with Google Buzz!, Socialvibe, Zooppa, and a myriad of others that (mostly) cater to fairly specific communities. We have reported about how a […]
Social Media: Introductions and Perseverance Can Bring (Little) Victories
Social media create a counter-intuitive tension. On the one hand, we use social media to create relationships with family, friends, clients, and like-minded peoples of our hobby/political party/aesthetic choices/etc. Relationships take time and are sometimes built on what, at the moment, feels like a rushed introduction or awkward interaction. On the other hand, modern media […]
Five More Ways (of 10) To Make Make Your Blog Work Best For Your Organization
As promised, we continue today with the second half of a great compendium drawn up by Jon Cottingham at Socialbright.com. He has been teaching us about how to make a company’s blog a pleasurable experience for the audience (and for the writers!) and how to make such a blog a productive marketing tool. Indeed, to […]
(Some) Social Media Grow, As Might Specialization Among Them
We have had many entries on this blog about the use, best practices, and (occasional) abuse of social media. We have done so with the effort to inform our audience about user trends, technology developments, and the marketing impact social media have had. The Neilsen ratings organization ‘NeilsenWire.com’ has recently posted a three-year survey of […]
Social Networks and Social Media: Let The Latter Tap Into The Former
The TED (Technology, Education, Design) website has recently posted Nicholas Christakis’s talk entitled “The Hidden Influence of Social Networks,” which we repost here for your consideration. His research began with the topic of obesity, but he has developed a model of social connectivity that affects our political and emotional behavior as much as our eating […]
Younger Donors And Social Media Savvy
Sure, we all know that the young seem hard-wired to ‘get’ new technologies (oh, but their time will come!). We know they text as often as talk with their phones. We know they seem impatient if not downright sloppy with their casual conversations. But do we know that the average twenty-something donates about $340 a […]
Roundup Of Some Social Media Developments(Part 1 of 2)
Facebook has gotten most of the press lately, and the MKCREATIVE blog discussed some of that buzz earlier this week. Facebook’s staff seek to build and weave together the new ‘Social Graphs’ of one’s “Friends” with the use of the already nearly-ubiquitous “Like” button. But another site is under development by Chris Hugues (one of […]