The statistics of Twitter’s growth since 2006 are staggering, and Twitter has every right to brag about the numbers. Although research shows that most people use Twitter to follow, not to post, that statistic should be encouraging, not discouraging, nonprofits to sharpen their skills and beef up their presence on the social-media platform. Let us […]
#SocialMedia: First Advertising Tweets Go Out Today And Await Your Clickthrough
Twitter launches a new feature to create a revenue stream for the microblogging site. ‘Promoted tweets‘ will come through your Tweet stream, but instead of moving along that stream along with every other 140-odd character announcement, these will sit at the source of your stream for a while – unless you click through them. Indeed, […]
#HowTo: Organizing Your Twitter Account With Lists Makes Mobile Use Easier Still
Twitter has become the go-to social-media portal for sharing tidbits of breaking news, personal thoughts, and serendipitous discoveries. Most people access their Twitter feeds – postings from those they follow – via portable devices, especially smartphones. Concurrently, smartphones are the devices that conveniently allow people to send tweets from conferences, crises, field work, and sporting […]
#SocialNetworking: Best Practices – Using Twitter’s 140 Characters Effectively
One of the blessings of Twitter is its convenient speed: sign into a myriad (if dwindling number of) portals or software – or straight into the Twitter site – and your genius is on its way to through the intertubes in only 140 characters. One of the curses of Twitter is its convenient speed: sign […]
Social Networking: How to Create Your Group’s Facebook Page… and Promote it
Using Facebook is somewhere between easy-peasy and dauntingly complex. As we reported previously, the only really unalterable decision is the first one: do you set up a personal account or a Page for a group, business, band, or nonprofit? Though even that decision can now be adjusted, the adjustment goes only one time and […]
#TECH: Facebook Now Allows Conversion To Business & Fan Pages
When we discussed some of the basics of setting up a Facebook page, we pointed out the mission-critical decision of whether to have a personal page or a business page. Once that decision was made, the features were set and the only way to get the other type of page was to create a separate […]
Social Media: Software Informs You Of Developments On Facebook
Perhaps traditional email is going the way of the fax machine, as we all become more dependent of the instant communication of text messages and tweets. Certainly Facebook’s engineers are counting on that evolution as they roll out Messages. Nevertheless, the overwhelming majority of computer users continue to use ‘traditional’ email services and software, even […]
Resource: Writing Better Headlines
Network for Good has published an e-book, Big Impact in Small Spaces: 9 Ways To Write Better Email Subject Lines, Headlines, Tweets and Facebook Updates. It’s available as a free download that will take less time than it takes to type the book title. Guest blogger Don Akchin writes frequently about marketing and philanthropy at […]
