This week we want to present a brief series catching up with the world of communications and social media, a world that we have often explored though not recently. We begin with a look at a report put out by NetProspex concerning the use of social media among America’s urban centers. The report focuses on […]
#Tech: Microsoft Will Join The Cloud With Office 365
Microsoft recently released Office 2011 for the Mac, built on the materials added to Office 2010 for the PC. Two notable changes were that the old Entourage program that acted as the calendar/email/address book feature has been replaced by a more robust and truer-to-the-original Outlook, and the opportunity to record macros has been returned. Mac […]
The Gaps In The New Logo From The Gap (Design By Proxy)
Yesterday we discussed the rise and fall of the new logo for The Gap (rising and falling in about three days). The Gap Company is not the first to take on a logo redesign only to have the effort eviscerated by customers and critics (See, for examples, Tropicana and Pepsi. If the fact of the […]
#Branding: The Gaps In The New Logo From The Gap (Attacks From The Vox Populi)
The people (er, ‘lots of people’) have spoken. And they are miffed. The social-media universe (expanding, yet sometimes surprisingly small) was all atwitter with comments about the new logo accepted (momentarily) by The Gap after it opened up the opportunity to anyone who wanted to participate in a design contest. The entries ran into the […]
Millennials And Their Smart(er)phones
Perhaps the most influential gift of the Baby-Boomer Generation is the consciousness we all have of our own generations, be they the Quiet Generation, Generation X, Y, or Millennial. The language of generations and of the ways they communicate have become a part of everyone’s lexicon (Baby Boomers using ‘twitter’ as a verb, for example). […]
#SocialNetworks: Divying Up The Duties Of Social Media In Your Organization
Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on […]
#Fundraising: The Engage Group – 10 Best Practices For Online Fundraising
From time to time we enjoy highlighting the efforts of our professional peers as they bring great ideas in marketing or design or communication to the general public. Today we look at a recent publication by The Project Management Group, who specialize in email and direct mail campaigns. They have e-published a PDF entitled “10 […]
Crowdsourcing Platforms Designed For The Mission-Based Community (Part II)
We continue our introduction into some of the ‘crowdsourcing’ websites and applications that have been developed to links not-for-profits and mission-based organizations with their ever-connected constituents and benefactors. The list presented here yesterday and today is hardly exhaustive, but we believe we have touched upon some of the significant types of websites for various sectors […]