supporting non-profits since 1998
Of course those who are engaged in the pressing issues of environmental degradation and global warming want to reach out to audiences as wide as possible. The heavy hitters of social networking (Facebook, Twitter, Instagram…) can serve that purpose. But did you know that other social networks focus on particular issues and offer opportunities to […]
Dell Computers was founded in 1984 in Austin Texas and it became a worldwide leader in online sales of MSDOS/Windows/x86 computers within a decade. Michael and Susan Dell established their foundation in 1999 in an effort to present their booming company as a corporate citizen. The efforts of the foundation are to multiply the work […]
The weather in the mid-Atlantic states has been, well, awkward this spring. April temperatures have been cooler than February temperatures, and drought conditions are already a concern. But with spring comes new buds, rebirth, baseball, and the opportunity to establish that community garden that you and your neighbors have been talking about all winter. The […]
The alliance between CBS/EcoMedia began just last year in an effort to bring advertising dollars directly to nonprofits, and the success of the program is beyond doubt as five more nationally recognized environmental nonprofits have recently joined the ranks. The effort of the partnership is allow corporate sponsors who buy advertising through the CBS conglomerate […]
We enjoy looking for, and perhaps even presenting ourselves, challenging ideas for our readers. And one idea we came across challenges our desires to find just the right holiday gift for a loved one while maintaining our green/environmentalist cred. Piers Fawkes, founder and CEO of the New-York based firm PSFK, argues in a recent blog […]
In the midst of the present economic crisis, the debate about whether corporations should have social responsibility to give to philanthropic causes has grown heated. Some argue that CR (Corporate Responsibility) departments actually diffuse problems rather than solve them and corporations should put their resources to better, profit-driven, uses for the betterment of all. Others counter […]
This is a repost of an article that original appeared on the MKCREATIVE Nonprofit Marketing Blog in December, 2010. Shortly after Miriam Avins and her family moved to Baltimore in 2003, she and her neighbors started a community garden after a dilapidated house next door to them was taken down. A few years later when […]
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
