Today we again turn to the polling giant Nielsen, who have published a survey of over 5000 consumers who have a mobile device and how life situations influence their choices of mobile device and the ways they use it. In this particular survey, the questions focused on who used their mobile device to follow (or […]
Social Media Remain New Communications Technology For Us All
Some try to create a mystique around social media, suggesting SM has reached a maturity that only ‘the experts’ understand or that it is a tool only they should wield. Indeed, with a modicum of resourcefulness, one can find a number of video parodies online of such social-media expertise. Once we recall that most social-media […]
On-Line Videos Should Also Leverage Social Media
Image via CrunchBase After yesterday’s announcement about the National Aphasia Association’s evening gala with Second Stage Theater in New York, we return to our week’s topic of social media and outreach. Streaming video (Think: YouTube or Vimeo) has really come-of-age in the last few years, and many not-for-profit organizations take advantage of it. We have […]
#INTERVIEW: Kevin O’Keefe of O’Keefe Communications Talks About Nonprofit Video
Kevin and Catie O’Keefe founded the eponymous O’Keefe Communications in Washington, DC in 1979. Over the next three decades they’ve watched the video and event-production industry change its technologies from bulky boxes of videotape to memory cards the size of a quarter. They’ve navigated the rise of social media and the demise of the synchronized […]
Social Media Offers Reception, Not Just Dissemination, of Ideas
How many of us, individuals, organizations, and small businesses, have shied away from getting involved with social media because we were not sure we had much to say? How many of us have quietly sublimated a sense of distrust of what we could contribute into an unwillingness to learn about social media? I have, for […]
#PublicRelations: BP/Haliburton/Transocean Blowout Recapped – What About The PR Blowout?
BP‘s third effort to cap the destroyed Deepwater Horizon well seems to have been successful, as pressure tests have not done further damage to the emergency mechanisms. As of posting (the afternoon of 16 July), the BP Global website stresses the cleanup of the Gulf without immediate mention of the successful capping done yesterday. Discussion […]
Can An Animation Animate Donors To Help ‘Tarla’ Get An Education?
“A Girl Story is a unique donation-based film that brings to life the experience of many underprivileged girls in India. This particular story is told through the eyes of Tarla, a young girl who simply wants to go to school and receive an education. Our project’s goals are to raise awareness about the challenges that […]
You Tube Is Five Years Old And Reaching To Nonprofits
Numerous media outlets, including the subject of this posting, celebrated the Fifth Birthday of the YouTube website. The first 17-second video shot by Yakov Lapitsky at the San Diego Zoo has become an on-line phenomenon again. In the online world, though, history repeats itself first as miracle, then as retro-quaint. YouTube’s meteoric rise has been […]