Ever since the invention of Lynx in the early 1990s to give at least a few folks access to the internet, we have been growing ever more comfortable with accessing information, buying products, and sharing ourselves with our Facebook Friends. We are aware to some degree that the websites we visit place ‘cookies’ on our […]
Followup On Friday’s Post About BP’s And Apple’s PR Problems
On Friday we reviewed the ways BP tried/failed to control the messaging about the explosion and blowout of their/Transocean’s/Halliburton’s ‘Deepwater Horizon’ platform. Numerous pundits, as we noted, believed that BP was fighting a losing battle anyway, and should have coordinated a contingency PR strategy. Perhaps one that stated the facts without suggesting either optimism or […]
#PublicRelations: BP/Haliburton/Transocean Blowout Recapped – What About The PR Blowout?
BP‘s third effort to cap the destroyed Deepwater Horizon well seems to have been successful, as pressure tests have not done further damage to the emergency mechanisms. As of posting (the afternoon of 16 July), the BP Global website stresses the cleanup of the Gulf without immediate mention of the successful capping done yesterday. Discussion […]
Toshiba Reinvents Tablet To Tweak The Portable Market
We discussed the Apple iPad a couple of months ago as the product that could transform expectations of the tablet/portable/cloud computing world. Well, eighty days into the product launch, and 3 million iPads later, the market is soon to get another competitor: the Toshiba Libretto. Neither is/will be the first into the market, but Apple’s […]
#Tech: iPad Indeed Inspires Nonprofit Community
Just before Apple‘s iPad first launched in early April, the MKCREATIVE blog presented a two-part discussion of how the device specifically and the advent of a truly functioning tablet market/community generally should be taken seriously by the nonprofit community. The iPad’s convenience as a communications tool, we argued, meant that nonprofits and mission-based companies could, […]
#Tech: The Apple iPad is Released, And Mobile Computing Grows That Bit More Important
A few weeks ago we posted a two-part preview on Apple’s latest device, the iPad, and (perhaps more importantly) how such a device will move the computing world towards portable devices and ‘cloud computing.’ Well, the day has arrived, and the iPad is on the launching pad. Stores will be presenting it Saturday, so get […]
A review of iPad reviews (Pt. 2)
Yesterday we saw some of the challenges, criticisms, and bawdy jokes tossed at the iPad. Today we turn to some of the reviews and ideas that could well make the iPad the kind of ‘game-changer’ that even Windows users expect of Apple.
A review of iPad reviews (Pt. 1)
Rumors of an iTablet/iSlate/iPad from Apple, Inc. have been circulating for a few years now. Therefore, the announcement of the iPad at the end of January felt less shocking – less ‘magical’ – for many than previous releases (I can still hear the gasps as the iPhone came out of Steve’s pocket in 2007). Now […]