Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#HOWTO: Setup A Pheed Account & Why It Could Prove Valuable For Nonprofits
Alright, I admit that when I first heard about one of the newest social networks out there, Pheed, I was underwhelmed. Are we not overwhelmed with social networks as it is? But both professional engagement and personal curiosity got the better of me, and I signed up. The interface looks rather like Tumblr, whose praises […]
#DESIGN: How To Follow The Branding Guidelines Of Facebook
Corporations, small businesses, nonprofits, and even some individuals brand themselves with a specific set of colors and a type font or two and a logo. Usually those entities want the general public to use their logo, etc, as such use can mean free publicity. And certainly in the world of blogs and social networks we […]
#ADVOCACY: Make Sure Pitch Has Call To Action, Not Just High Concept
What happens when you get corporate assistance to launch a new campaign, or pro bono development from a commercial ad agency? You can get some fabulous ideas and some valuable insights on establishing your brand. You can get your materials into some of the best publication and on some of the most visited sites on […]
#Communication: SOPA & PIPA Bills Are Dying, But Not Dead
Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle. These efforts were to call attention to and protest against the Congressional debates over the ‘Stop Internet Piracy Act’ (SOPA) in the House and the ‘Protect […]
#Tech: SOPA Inspiring Blackouts & Lobbyists – Should Nonprofits Care?
On the surface, not much seems to be of relevance in the ‘Stop Online Piracy Act’ (SOPA, H.R. 3261) because nonprofits aren’t really in the business of selling digitized content, much less pirated content. Nevertheless, nonprofit organizations and consumer protection groups are decrying the bill and calling for an internet ‘blackout’ on 18 January as […]
#Interview: Michael Stein, Author, Blogger, & Veteran Nonprofit Technology Strategist
Michael Stein, Senior Account Executive for Donordigital, is a veteran nonprofit technology strategist whose areas of expertise include online fundraising, email messaging, email list growth, blogging, website content, mobile messaging, and social media. With Nick Allen and Mal Warwick, Michael wrote the groundbreaking 1997 book Fundraising on the Internet: Recruiting and Renewing Donors Online. The […]