It is a delicious irony suitable for for the latest diva of over-the-top corporate pop (As an old fogey, I confess I’m still surprised at how much Ms. Gaga’s persona is so dependent on what Madonna has already done. But back to our story): A denizen of social media and public attention announces via social […]
#MARKETING: The Black-Friday-Cyber-Monday Double Punch
Welcome back from Thanksgiving. And, if you are like some 212 million of your closer friends, welcome back from shopping. Sales figures for ‘Black Friday‘ (the day many stores move from the debt of red ink to the black of profitability in their books) looked stronger than they have in a while, according to The […]
#Tech: Two Applications To Find Deals Even After Black Friday
We hope you had a joyous and stuffed Thanksgiving with your family and friends. If you cut back on the turkey and the wine and the pie and the cognac to be sure you could be at the box store’s doors at 4:00am, then we hope you got what you wanted. Thanksgiving itself is wonderfully […]
Resolved: Social Media Produces Social Good (Part 2: Arguments For The Negative)
In the debate over the influence social media has in steering social and/or political movements, the assumption seems generally to be that, yes, the ‘socially-engaged’ businesses, philanthropies, NGOs, etc., have found meaningful ways to leverage SM to further their causes. Two oft-cited examples are the impact that groups like MoveOn.org had in the election of […]
Resolved: Social Media Produces Social Good (Part 1: Arguments For The Affirmative)
As a buildup to our upcoming Perspectives interview with Kristen Cambell, Director of Programs and New Media the National Conference on Citizenship, that will be published this Thanksgiving week, we wanted to point our loyal readers to a brewing debate about social media as a change-agent for good – that social media have the capabilities […]
#Communications: Advertising Agencies Still Working Up To Digital Age
Danielle Sacks has posted a fascinating appraisal of the advertising world at FastTimes.com that demonstrates how behind-the-curve many advertising agencies are. The digital age is spawning what she calls ‘the first creative revolution since the 1960s,’ when image and copy and design were handed over to experts within vertical agencies who worked for the client, […]
It’s Cool – And Lucrative – To Be Mobile. Is It Smart?
Today we again turn to the polling giant Nielsen, who have published a survey of over 5000 consumers who have a mobile device and how life situations influence their choices of mobile device and the ways they use it. In this particular survey, the questions focused on who used their mobile device to follow (or […]
Twitter Joins The Trip To Location-Based Social Media
Twitter recently, if coyly, announced that its developers are working on a beefed up Places-like feature that allows Twitter-ers to specify the location from which their tweets are sent. The feature is not new to Twitter, but the company’s reminding the public of it suggests an effort to steal some thunder from (or ride the […]