Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#INTERVIEW: Sean Triner, Co-Founder of Pareto Fundraising
Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#Fundraising: Getting Your Donation Web Page Ready For The Holiday Rush
Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause. Such a page is considered a sure way to keep some funding trickling in. Probably not the biggest donations of the year, but enough of a stream to help further your cause. But has […]
#Development: Survey – Donors Concerned About How Money is Spent
Sophie Hudson, a writer for thirdsector.co.uk, summarized a recent FRSB survey which found that many donors were concerned that their donations went on administration and fundraising, rather than on programs and outreach. The FRSB is the independent self-regulatory body for UK fundraising. Sophie states that, “more than two-thirds of donors say they are concerned about […]
