Sean Triner is co-founder and “chief evangelist” of Pareto Fundraising, a direct marketing firm working in Australia, Hong Kong and New Zealand exclusively with nonprofit organizations. Sean is a frequent speaker and consultant at international fundraising events. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a regular contributor to […]
#FUNDRAISING: Trickle-Down Lives On at Nonprofits
If you haven’t yet seen Dan Pallotta’s 18-minute TED talk, the viral video of the month (April 2013) with more than 1.2 million views, here’s your chance. Pallotta, who founded AIDS Ride and raised $581 million for AIDS and breast cancer research over nine years, argues that philanthropy is being undermined by our beliefs about […]
#interview: Tom Ahern — Author, Award-Winning Journalist, and Communications Consultant
Tom Ahern is the author of four books on fundraising communications, with a fifth on the way. An award-winning magazine journalist, he has written case statements for numerous campaigns and is a popular communications trainer and consultant. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to […]
#Fundraising: Getting Your Donation Web Page Ready For The Holiday Rush
Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause. Such a page is considered a sure way to keep some funding trickling in. Probably not the biggest donations of the year, but enough of a stream to help further your cause. But has […]
#Development: Survey – Donors Concerned About How Money is Spent
Sophie Hudson, a writer for thirdsector.co.uk, summarized a recent FRSB survey which found that many donors were concerned that their donations went on administration and fundraising, rather than on programs and outreach. The FRSB is the independent self-regulatory body for UK fundraising. Sophie states that, “more than two-thirds of donors say they are concerned about […]
