The Challenge: Green Guerillas asked us to act as creative and marketing consultants and be co-producers of an environmental film festival in New York City at the Museum of the Moving Image, We had limited time and resources in which to both market the event and to produce it. Our Solution: MKCREATIVE co-developed a strategic […]
Greening Your Business Requires A Recipe For Success
Earth Days and Ecofests help keep us motivated and connected in our efforts to go green. When it comes to baking in long-term and structural improvements, though, we need tried-and-true ingredients and good guidance. Julie Gabrielli, founder of GoForChange has provided just such a recipe to move us all toward a greener work environment and […]
#INTERVIEW: Dave Michaels of Ecoprint Discusses How Nonprofits Can Use Print Collateral Effectively
This month marked the 40th anniversary of Earth Day, and once again green is back in fashion. For some companies, like Ecoprint, green has always been in season. Based just north of Washington D.C., this printing company was founded by an environmental activist who participated in the first Earth Day and proudly proclaims its “environmental […]
#DESIGN: Capital One – Earth Day Posters
The Challenge: Capital One, a long-time client, came to MKCREATIVE Media and asked us to develop a series of posters, flyers, and communications materials to promote Earth Day awareness at their corporate campus in Richmond, Virginia. Our Solution: We worked with our client to create a colorful and eye-catching communications kit that introduced new paradigms […]