Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
#BOOKREVIEW: Purple Cow – Transform Your Business By Being Remarkable
Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to traditional “interruption-based” forms) to reach out to new customers turning them from “strangers into friends”. “The world is changing ever more rapidly, and […]
#BookReview: Ten Steps On The Road To ‘Presentation Zen’
This is a repost of an article that originally appeared on the MKCREATIVE blog in May, 2010. The business/education/PR presentation got a boost in the ’90s when Microsoft PowerPoint gave us the opportunity to turn the staid lecture (from Lectio, ‘to read’) into a multi-media extravaganza of bullet points and pie charts and popping 15-point […]
#Interview: Allison Fine, Author & Analyst — Examines Intersection of Social Media & Social Change
Allison Fine researches and writes about the intersection of social media and social change. She is the co-author (with Beth Kanter) of the bestselling book, The Networked Nonprofit: Connecting with Social Media to Drive Change, as well as the award-winning Momentum: Igniting Social Change in the Connected Age. She hosts a monthly podcast for The […]
#Opinion: Like Rome Before the Fall? Not Yet (According to the New York Times)
Article by Piers Brendon. Originally published in the New York Times. Vice President Joe Biden complains that he is being driven crazy because so many people are betting on America’s demise. Reports of it are not just exaggerated; they are, he insists, ridiculous. Like President Obama, he will not accept “second place” for the United […]
#BOOKREVIEW: Idea Index – A Portable Guide
Idea Index is a great series we’d like to recommend. This edition is particularly useful when a designer needs to brainstorm different looks and approaches and is pressed for time. From the dust-jacket: “Don’t let the size fool you. Inside you’ll discover thousands of big ideas for graphic effects and type treatments—via hundreds of prompts […]
#BOOKREVIEW: Blink –The Power of Thinking Without Thinking
#BOOKREVIEW: I read Blink on a plane to London last year and was thoroughly taken with Gladwell’s thesis: that the brain works very quickly to analyse information and come to a conclusion that informs us through the medium of “a feeling” or a “gut instinct” — all of this taking place in a few seconds […]
