The statistics of Twitter’s growth since 2006 are staggering, and Twitter has every right to brag about the numbers. Although research shows that most people use Twitter to follow, not to post, that statistic should be encouraging, not discouraging, nonprofits to sharpen their skills and beef up their presence on the social-media platform. Let us […]
#SocialNetworks: How Can Social Media Help You When Disaster Strikes?
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either […]
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth […]
#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 2)
Let us begin by respectfully noting the tenth anniversary of the attacks in New York City, on the Pentagon, and on the thwarted attack in Shanksville PA on September 11th. We hope those directly touched by the terrorists’ attacks have been able to find some modicum of peace over the decade. And we hope all […]
#Interview: Sandy Rees, Owner of the “Get Fully Funded” Blog and Fundraising Consultant
Sandy Rees writes the “Get Fully Funded” blog in addition to consulting and coaching nonprofit leaders on fundraising. A former Development Director for nonprofits, she has written Fundraising Buffet and co-wrote 7 Essential Steps to Raising Money by Mail. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent […]
#SocialNetworks: Is Google+ Ready For Nonprofit Big Time? (Part 1)
First of all, we at MKCREATIVE wish you and yours a Happy Labor Day. May it be but one day away from work, as we await the political promises of jobs creation by the Republican candidates on Tuesday night, and President Obama’s long-awaited (LONG-awaited) jobs plan on Thursday. As those two events unfold, how will […]
#Aging: Social Networks Bring The World To Seniors
The phenomenal growth of social network sites over the last decade or so is beyond repute. But for most of those years the growth came from those of Generation X (late 20s through 40s) and Millennials (born after about 1975) – both of whose members helped build as well as use the technologies of the […]
#Communications: How Twitter Helped And Hurt The Spread Of Information In Two Recent Disasters
As social media become ever more deeply immured into our technology and information landscape, perhaps we should not be surprised that users of such media are starting to be held to standards once expected of reporters at TV stations and newspapers. On the other hand, some seemingly fine reporting about being a lesbian in Syria turns out […]