The playing field has changed for the seniors housing industry, and strategies must also change if organizations are to score future success. At the 2011 NIC Regional Symposium in March, attendees will gather with other private-pay operators and investors with locally—or regionally—focused portfolios to learn how they can adapt their playbook to position their organizations […]
Tell Better Stories, Capture More Hearts
Need help turning your good works into great stories? Here’s help: Professional copywriter Rachel Foster has penned an e-book called Storytelling for Nonprofits: How to Craft Stories that Inspire Donors, available free on her website. (Thanks to Wild Apricot blog for the lead.) For a fine example of good storytelling, look no farther than Baltimore’s Public Justice Center, […]
The Best Metrics for Marketing
Wondering what to track to know whether the marketing is succeeding? A useful post on an agency blog suggests measurements to monitor on the website, online promotions, social media sites, emails, events, and press coverage. Guest blogger Don Akchin writes frequently about marketing and philanthropy at donakchin.com.
Being Good Ain’t Enough
In a fascinating essay in the Huffington Post, commentator Matt Dunn ponders the differences between the marketing of toothpaste and nonprofits (hint: toothpaste marketing is more successful) and why nonprofits cannot presume to win support just because they do good work. Even in a season of hope, there’s nothing gained by relying on wishful thinking. […]
#DESIGN: NASDAQ – Communications Materials
The Challenge: NASDAQ approached MKCREATIVE and asked for help generating a large number of fact sheets to very exacting brand and design standards. These fact sheets are used to market the client’s products and services to it’s own clients and to its strategic partners. Our Solution: MKCREATIVE assigned a small team to develop and institute […]
#SocialNetworks: Divying Up The Duties Of Social Media In Your Organization
Every company has its own time and budget windows to complete its projects. And developing the social-media ‘face’ of an organization requires both time and a budget. The good folks at EngageYourCause.com, who we featured yesterday, encourage the establishment of a ‘listening post’ first-and-foremost. The listening post creates an online window to pursue research on […]
Social Media: Introductions and Perseverance Can Bring (Little) Victories
Social media create a counter-intuitive tension. On the one hand, we use social media to create relationships with family, friends, clients, and like-minded peoples of our hobby/political party/aesthetic choices/etc. Relationships take time and are sometimes built on what, at the moment, feels like a rushed introduction or awkward interaction. On the other hand, modern media […]
#Tech: iPad Indeed Inspires Nonprofit Community
Just before Apple‘s iPad first launched in early April, the MKCREATIVE blog presented a two-part discussion of how the device specifically and the advent of a truly functioning tablet market/community generally should be taken seriously by the nonprofit community. The iPad’s convenience as a communications tool, we argued, meant that nonprofits and mission-based companies could, […]