As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
Aging: Baby Boomers – A New Way to Grow Old
Baby boomers won’t grow old the old-fashioned way, experts say. It looks like the baby boomers, who used to urge each other to “do your own thing,” will do precisely that when it comes to retirement, write Tom Valeo and Sylvia Davis at WebMD.com. Some will imitate their parents and drop out of the work […]
Aging: Video On Design & Marketing To Baby Boomers
A number of weeks ago we presented a news story about how retiring Baby Boomers are changing the ways we all perceive design and consumerism in older age. Since then NBC news filled out the report with a posted video that includes Today’s Peter Alexander conversation with Joseph Coughlin, director of MIT’s Age Lab. We […]
Event: Youth Media Festival Performance Day, April 30th
Wide Angle Youth Media is a Maryland non-profit that provides Baltimore youth with opportunities to tell their own stories using video technology, public speaking, and critical thinking skills. Through after school programs, community events, their annual Who Are You? Youth Media Festival, and a youth-run television […]
#Interview: Galina Madjaroff & Kevin Heffner, The Erickson School
As the Baby Boomer generation moves toward retirement, with people living longer and stronger, the perspective of aging in America must change. A unique graduate program at The Erickson School at the University of Maryland in Baltimore County (UMBC) goes beyond academics to reach its goal of educating a community of leaders who will improve […]
2011 NIC Regional Symposium Dates
The playing field has changed for the seniors housing industry, and strategies must also change if organizations are to score future success. At the 2011 NIC Regional Symposium in March, attendees will gather with other private-pay operators and investors with locally—or regionally—focused portfolios to learn how they can adapt their playbook to position their organizations […]
The Latest Technologies for Senior Living @ CES 2011
Steve Gurney’s “Everyone is Aging” blog has some great reviews of the latest technologies aimed at seniors at this year’s Consumer Electronic Show in Las Vegas. His focus is on healthcare and senior living solutions, in particular. Watch the video to find out more: httpvh://www.youtube.com/watch?v=16X3XWPWBgg