Making a video is all the rage in the nonprofit world – and it should be. Videos can engage the eyes and ears and hearts of your audience in ways that can and should complement other means of outreach. Videos can also be presented in a myriad of ways: posting it on YouTube and Vimeo […]
#SM4NP: In Search For ROI, Can We Put A Number On A Relationship?
Who doesn’t want a high return on investment? Whether that investment is time or money, any business or nonprofit wants to see it put to good use and wants to see some reward for it. With the explosion of social media over the last five-to-seven years, we have watched a kind of bi-polar reaction to […]
#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In
Last week a much-anticipated feature was released by Facebook’s developers. No, not the stock IPO (Initial Public Offer), but the Timeline feature/app that can turn one’s activities online into, well, a timeline. In one sense, one’s posts and posts of one’s friends (including organizations) created a proto-timeline. What the new feature offers is the opportunity for […]
#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets
If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. I mean, if Facebook is valued at $5 billion in its Initial Public Auction, then surely it’s a tried-and-true company that still has room to grow. Right? Before you jump over to your E*Trade account, you might […]
#INTERVIEW: Christina Attard, Philanthropic Advisor, Blogger, and Development Director
Christina Attard writes the “Ask Better-Give Smarter” Blog. As a philanthropic adviser, she helps both nonprofits with their development programming and individuals planning tax-smart donations. She has been a Gift Planning Officer at two Canadian universities and is currently the Development Director for a Christian diocese in Regina, Saskatchewan. The interview was conducted by Don […]
#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog
We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, […]
#SocialNetworks: Videos Demonstrate The Power Of Storytelling For Nonprofits
Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]