The launch of Google+ (G+) remains an ongoing, by invitation only, event. The evolutionary rollout has given the latest social-networking site a caché of security and exclusivity that (lest we forget) Facebook enjoyed about five years ago. But is Google out to replace Facebook in the hearts and minds (and peeves) of the world’s social […]
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]
#Development: LinkedIn For Good Builds Bonds Among Nonprofit Members
The social-networking site LinkedIn is treated as perhaps the most professional of all such sites/services. People who use it might have photos of some crazy weekends, but those tend to go to Facebook. LinkedIn has almost 4 million people within its network, and some 76,000 nonprofit groups that have coalesced within it. With such credentials […]
#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). Last week we discussed the angry, reactionary, […]
#Development: Establishing Goals To Ensure Integrating Social Media In Your Organization’s Growth Plans
Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#Social Networks: Google+ vs. Facebook – Let The Debates Begin!
If you’re a social-networks maven, you’ve probably heard a lot, perhaps even too much, about the exclusive/VIP/by-invite-only launch of Google+. As noted earlier, I am not on that A-List (either), but many smart people not on that list have already begun to handicap the fight between Google+ and Facebook. My goal is simply to introduce some […]
#Tech: The Cloud Can Bring Liberty. The Cloud Can Bring Danger.
O Liberty…! is it well To leave the gates unguarded? Thomas Bailey Aldrich The history of technology is the history of liberty and loss. We gained a stylus and wax and left the need to memorize everything. We gained a smartphone, and forgot how to write legibly. With great freedom comes great responsibility, and the […]
#Social Media: Can Google’s Expanding Social Networking Distort Your Ranking? Maybe.
Google’s credentials have traditionally been built up by scouring the web for key words and web links that human browsers then wanted to find via the search box. As more and more of those searchers clicked a particular listing established by Google, that listing moved up through the tens to millions of sites that had […]