Thought GE & Intel announced in 2009 a partnership to develop technologies for retiring Baby Boomers to enhance their independence, they announced the finalized plans for the organization this week. According to a GE press release, the final legal steps are being taken to create the joint venture by the end of this year. The […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
Upcoming Greening Events in Baltimore To Highlight Sustainability Successes
On our entry for 25 March we touted some notable greening projects in New York City, including Annie Novak’s rooftop farm. We also noted opportunities for Baltimore’s citizens to get involved in similar projects. Today we follow on with that call-to-action to draw your attention to a couple of festivals and conferences meant to inspire […]
Saving Money, Reducing CO2, and Getting Profitable IS That Easy
The Ford Motor Company did not require the same sorts of bailouts that the General Motors conglomerate did last year. Its family-run structure likely kept its owners, managers, and designers on their toes because they had their own ‘skins-in-the-game.’ Now TreeHugger.com posts a story about how the company went ahead and saved another cool $1.2 […]
Audi’s ‘Green Police’ Ad: Not Just Another Pot Shot at the Green Movement
Repost of original article by Leo Hickman, Feb 8, 2010, guardian.co.uk Mmm, I wonder if Will Ferrell and his comedy compatriots at Funnyordie.com saw Audi’s Super Bowl ad (Sunday)? If they did, then they might have recognised the ad’s satirical vision of a world patrolled by the “green police”. The reason being that they made […]