Jocelyn Harmon is Vice President of Sales, Marketing and Customer Success at Network for Good. She has been writing Marketing for Nonprofits blog since 2007. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE blog. MKC: You have said a focus of your blog […]
#Fundraising: To Bring Donations In, Keep Sending Emails Out
With all the buzz about social media sites like Facebook, Twitter, and Google+, we can lose track of tried-and-true outreach tools. Though these other platforms might be great ways to advertise events or spread late-breaking news about your organization’s work, they are not proving to be efficient fundraising instruments (yet?). John Haydon at Inbound Zombie […]
#Interview: Mazarine Treyz of the Wild Woman’s Fundraising blog and author of The Wild Woman’s Guide to Fundraising
Mazarine Treyz writes the Wild Woman’s Fundraising blog and is the author of The Wild Woman’s Guide to Fundraising. A nonprofit fundraising consultant and trainer, she is also a social media trainer for the City of Austin, Texas.
#SocialMedia: Going To An #OWS Rally? Grab Your Android Phone!
Social networking has been the pivotal influence that has allowed the Occupy Wall Street movement (search #OWS on Twitter) to gain momentum and go global. Social-media platforms helped the first organizers get the word out, and these platforms have allowed millions around the world both to watch developments in New York City and to organize their […]
#SocialMedia: Turns Out, Twitter Can Start Revolutions Mr. Gladwell
What a difference a year can make – not always for the better, mind you. But in today’s post we see grounds for optimism when it comes to the development of social networks and of social movements through those networks as they force political and economic change. Last fall we wrote about the incisive and […]
#SocialNetworking: How Can You Improve Your Tweet Stream?
The statistics of Twitter’s growth since 2006 are staggering, and Twitter has every right to brag about the numbers. Although research shows that most people use Twitter to follow, not to post, that statistic should be encouraging, not discouraging, nonprofits to sharpen their skills and beef up their presence on the social-media platform. Let us […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#Resource: Survey Of E-Mail Distribution Services For Nonprofits
This is a repost of an article that originally appeared in August, 2010. As our regular readers and Twitter followers are aware, MKCREATIVE has recently and proudly received ‘Gold Status‘ by the Green Business League. We work with our clients to help them green their companies and organizations as well – and a great way […]