Perhaps making a series of videos for your organization seems a bit too daunting. Making them certainly will require a bit of planning about the stories to tell, the shooting and editing of the material, and the advertising of the great results. But the return on investment can be huge. And what better way to […]
#Development: Make The Nonprofit Video – Don’t Sweat The ‘Viral’
Happy New Year to our much-appreciated readers! May your 2012 be notably donor-rich and Mayan-free. In case we are not here in 360 days, let’s get right to work. We turned our attentions toward video outreach last December, and we begin this year’s posts with a story expressly about a business that turned an internal […]
#Communications: ‘Tis The Season For Making Lists & Prepping For 2012
In our last blog posting for 2011 we wanted to encourage some meaningful reminiscence over this past year and what it meant for the nonprofit world and to inspire some thinking about the possibilities for 2012. Making lists and checking them twice is a time-honored way to prepare for the holidays, so we present a […]
#HowTo: Resources To Launch Your Nonprofit’s Video Campaign
The holiday season provides us an opportunity to take stock of the past year and to consider new paths and goals for the next year. In that holiday spirit, MKCREATIVEmedia has been turning our focus (and hopefully yours) toward the benefits of video outreach and how video can reach the hearts and minds of donors […]
#SocialNetworks: Facebook Faces Backlash As Public Offering Nears
The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MKCREATIVEmedia […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
#ProAging: Celebrating The Senior Games As Winter Approaches
Doctors, teachers, and athletes encourage us all to get more exercise. For many of us, our springtime means the energy to start a program to get fit and overcome the initial discomforts. As we enter our summer months, the foundation of better health has been set, and we begin to push some of our boundaries. […]
#SocialNetworks: Prepped For A PR Disaster? You Better Be…
We all have our brain freezes/brain farts, though few of us have them in front of millions of people. Texas governor and Republican presidential candidate Rick Perry has made what will perhaps be the single most famous of these gaffes of this generation. This viewer felt some sympathy as he tried to wade back out […]