In my last blog post, I said that I would spend some time exploring questions that to my mind are important to fundraisers from both the charity and the education sectors. Be careful what you wish for: just this week a former, non-fundraising colleague asked me a question recently that, frankly, I didn’t have the […]
#SocialMedia: Netflix Continues To Harass Loyal Customers
A couple of weeks ago, the entertainment-streaming service Netflix realigned its offerings to give customers the choices of having a streaming-only service, a DVD-only service, or a combination of the two – all at a notable price hike from last September’s more modest rise. The company found itself in a social-media mine field as its […]
#Fundraising: Getting Your Donation Web Page Ready For The Holiday Rush
Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause. Such a page is considered a sure way to keep some funding trickling in. Probably not the biggest donations of the year, but enough of a stream to help further your cause. But has […]
#SocialMedia: First Advertising Tweets Go Out Today And Await Your Clickthrough
Twitter launches a new feature to create a revenue stream for the microblogging site. ‘Promoted tweets‘ will come through your Tweet stream, but instead of moving along that stream along with every other 140-odd character announcement, these will sit at the source of your stream for a while – unless you click through them. Indeed, […]
Prepare for Multi-Channel Marketing
“Multi-channel marketing” is the latest buzzword to proliferate and pollute all the multiple channels of communication. (See item below for a good example of why.) Convio has published a survey (produced by Edge Research, of Washington and Baltimore) that looks at how well nonprofits are doing and at what seem to be the success factors. […]
#Marketing: Netflix Blows Its Public Goodwill In Announcing Price Increases
The title of this post requires some parsing: the blowback Netflix has received with its 60% price hikes in its on-demand and DVD media services comes less from the price increases but in its ham-fisted announcing of those increases (note the 5000+ responses to the blog post linked to above). Last week we discussed the angry, reactionary, […]
#Social Networking: Netflix Losing Control of Social-Network Goodwill
This author is not a Netflix subscriber. The draw of the story about the media-streaming service raising its rates by over 60% earlier this week (a raise that will not have an impact on current subscribers until the fall) is how Netflix’s subscribers jumped all over the service via their social networks and Facebook. Netflix runs the […]
#Aging: Establishing A Consultancy to Support Baby Boomers Calls For A Long-Distance Run
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run. It all started, as it frequently does, when the numbers on the scale were a bit higher than he wanted to see. He decided to lose a few […]