Integrating social media among your peers and within the overall strategy of your charity or nonprofit is not simply a matter of establishing a Facebook presence and hoping for the best. Steven Van Belleghem, branding and word-of-mouth strategist at InSites Consulting, and Dado Van Peteghem, strategic consultant at DearMedia, have spent the spring interviewing numerous […]
#BOOKREVIEW: Purple Cow – Transform Your Business By Being Remarkable
Purple Cow kicked-off my investigation into the “new” approach to marketing: offer something great — a service, a product, an idea — and then develop a permission-based marketing plan (as opposed to traditional “interruption-based” forms) to reach out to new customers turning them from “strangers into friends”. “The world is changing ever more rapidly, and […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Social Media: Can Google’s Expanding Social Networking Distort Your Ranking? Maybe.
Google’s credentials have traditionally been built up by scouring the web for key words and web links that human browsers then wanted to find via the search box. As more and more of those searchers clicked a particular listing established by Google, that listing moved up through the tens to millions of sites that had […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#Social Networking: Entrance Is Free. Influence Is Not.
The voices questioning the impact of social media are legion, and we have shared some of those voices with you over the last eighteen months. Most of those voices that question the value of social media question not its presence or influence, but the way so many sectors of modern ‘connected’ society assume ‘social media […]
#SN: Are Nonprofits Mellowing Their Expectations For Facebook?
Facebook hemorrhaged users last month: some 5% of its US, Canadian, and UK users left the service – some 6 million folks unfriended the social network in the US alone. The drop is statistically significant in scope, but not in time, because numbers of participants vary as wildly as the unemployment rate from month to […]
#How-To: Review & Refresh Settings On Your Facebook Business Page
We have discussed the ways to set up a Facebook account as either an individual or a business, and how the differences can be important for how your organization wants to reach out to people. We have also encouraged the use of the ‘Events’ feature in Facebook to advertise upcoming functions. But with so much […]