The vitality of many American cities comes from our perceptions of them as hives of industrial, commercial – youthful – activity reinventing those very cities with each generation. Though such regeneration still goes on, the fact of the so-called ‘silver tsunami’ of aging Baby Boomers means many cities are having to reconsider how to service […]
#Aging: Establishing A Consultancy to Support Baby Boomers Calls For A Long-Distance Run
We welcome a new contributor to our ranks, Brenda Becker, an aging-services consultant. Brenda’s consultancy connects seniors with the resources they need. My husband loves to run. It all started, as it frequently does, when the numbers on the scale were a bit higher than he wanted to see. He decided to lose a few […]
#Aging: Ford Motor Co. Features Fonts For Baby Boomers – How Lame Is That?!
As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Aging: AARP Flips, Then Flops, On Defending Social Security During Budget Debate
The American Association of Retired People (AARP) was founded in 1958 to further the political, economic, and social needs of Americans 50 and older. The association was established to present “collective purpose, collective voice and the collective power of the 50 and over population to change the market based on their needs.” One of the […]
#Aging: Bill Thomas – Elderhood Rising: The Dawn of a New World Age (Video)
As a followup to an article written by Dr. Ronch, Interim Dean at the Erickson School for Management of Aging Services (and an MKCREATIVE client) — where he discusses the paucity of Gerontologists in the USA — I thought it useful to post a link to a compelling video presentation made by another Erickson School […]
#Aging: Getting Older and Still Consuming
The New York Times reports that a new marketing effort by AARP will promote the baby boom generation, as it ages, as a viable consumer target for advertisers. The campaign, which includes print and digital ads, will run in trade publications like Advertising Age starting Monday. “Our sense is that we’ve reached a tipping point,” […]
Aging: Study Reveals Being Homebound is Linked to Alzheimer’s
Steve Gurney (ProAging Information Network) reports on a new study that looks at the incidence of Alzheimer’s in “housebound” seniors. The study suggests that being housebound nearly doubles the risk of developing Alzheimer’s disease. The new study, published online April 15 in the American Journal of Geriatric Psychiatry, looks at something known as “life space.” […]
Communications: A Beginners Guide to the Social Networking Services
Leading Age (formerly the American Association for Homes & Services for the Aging) has published a useful guide on their website: it’s a quick look at what social networking is, why you should use it to connect to others and share resources, what the various services do for organizations/individuals, and why one would prefer one […]