As Margo Channing famously said, “You better buckle up. It’s going to be a bumpy night.” The issue that has fired all cylinders is that the Ford Motor Company is designing a series of cars over the next few years with larger fonts and gauges in order, in part, to appeal to Baby Boomers. Out […]
#Development: National Technology Network Conference Encouraged Networking Beyond The Net
The NTEN (National Technology Network) annual conference wound up earlier this spring in Washington DC, and the focus was on building relations through and beyond social media. The NTEN website offers access to videos of the conference keynote addresses, and a number of write-ups are available from the participants. Because no one formula for building […]
#How-To: Review & Refresh Settings On Your Facebook Business Page
We have discussed the ways to set up a Facebook account as either an individual or a business, and how the differences can be important for how your organization wants to reach out to people. We have also encouraged the use of the ‘Events’ feature in Facebook to advertise upcoming functions. But with so much […]
#SocialNetworks: VolunteerMatch Leads Way In (Free!) Tech Outreach
The iOS platform for the iPhone and iPad is notoriously closed for apps dedicated to fundraising. Some companies have found ways to use the mobile software to reach volunteers and grow networks of potential donors (or donors via other platforms). One such nonprofit is VolunteerMatch, whose iPhone app offers opportunities to search for local projects […]
How-to: 7 Tips to Set your Slide Presentations on Fire
We’ve been providing PowerPoint and conference support for many of our clients since the early 1990s (some recent examples of our work can be found here) and while the technology may have changed, the core elements that make a good presentation great still remain: compelling content, a good “story”, professional coaching, and speaker practice — […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Tech: Is The iPad Losing Its Sheen In The Tablet Market?
As the first economic quarter winds up for 2011, we will be barraged with numbers about economic growth, unemployment figures, the rising price of gasoline… Many of those numbers will be too low, or too high, for most of our liking. But in today’s tech posting, we wanted to catch up with the numbers in […]
Social Networking: How to Create Your Group’s Facebook Page… and Promote it
Using Facebook is somewhere between easy-peasy and dauntingly complex. As we reported previously, the only really unalterable decision is the first one: do you set up a personal account or a Page for a group, business, band, or nonprofit? Though even that decision can now be adjusted, the adjustment goes only one time and […]