The simplicity of setting up ‘boards’ and pinning things to them is surely part of the attraction. So too is the intensely visual way Pinteres’s users share their interests, products, and ideas, because we are hard-wired to absorb visual stimuli before we respond to other signals.
#SOCIALNETWORKS: What Makes Pinterest So Engaging? It’s So Simple.
Pinterest was released as a private beta in March 2010, which makes it something of a late-comer (or the ‘second generation?) of social networking platforms. Its mission was “to connect everyone in the world through the ‘things’ they find interesting,” and its modus operandi was to encourage people to ‘pin’ whatever they found interesting online […]
#VIDEO: Rob Wu of Causevox Tells Us About Developments In Online Fundraising (Part II)
Last month we posted our first interview with Rob Wu, co-founder of the online fundraising and social-media platform Causevox. We wanted to talk with him because Causevox rolled out the latest version of its platform late last year. Our conversation proved so interesting that we couldn’t contain it in one post, so today we bring […]
#INTERVIEW: John Kenyon, @NTEN, Helps Nonprofits Understand and Benefit From Technology
John Kenyon has been helping nonprofits understand and benefit from technology for more than two decades. Before becoming the education program manager for the Nonprofit Technology Network (NTEN) in February, he was a well-traveled consultant and speaker. He was a contributing author on “Effective Online Communications” in the book Managing Technology to Meet your Mission […]
#HOWTO: Plan A Film Screening/Festival As A Fundraising Opportunity
As the year’s projects and fundraisers and festivals start rolling onto your computer’s calendar, you might be looking for an opportunity to host a one-off event that can bring much-wanted PR, good karma, and even some financial support. How about sponsoring a film screening? (MKCREATIVEmedia co-produced a film festival for one of our clients earlier […]
#NONPROFIT: The 501(c)4 Conundrum & The IRS’s Challenges To Tea Party Groups
The scuttlebutt over the IRS’s double-standards concerning political nonprofits associated with the Tea Party and those associated with other center-right causes is likely well known to our readers. What underlies the conflict has less to do with politics, though, and much more to do with semantics. If the case forces the issue of tax reform […]
#SOCIALMEDIA: Facebook Quietly Rolls Out ‘Gifts’ & Nonprofits Can Get Them Too
Over this past spring Facebook has been expanding its Gifts service as a way to offer presents to family and friends. The service can be activated by clicking on the bowed gift box that appears on your organization’s News Feed or on the page of the person or nonprofit you want to give the gift […]
#FUNDRAISING: Outreach Tactics & Technologies Need To Adjust To Demographics
With the texts and tweets and the touchscreens and with those crazy(-cool) Google goggles and whatnot, a nonprofit would be daft to send those old-fashioned appeals by mail. The cost of printing and stamps, the hassle of upkeep of a database of address, the imposition of making potential donors find their checkbooks buried ever-farther into […]
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