Sybil Stershic, founder of Quality Service Marketing, is a long-time consultant and blogger on internal marketing and the author of Taking Care of the People Who Matter Most: A Guide to Employee-Customer Care. A former chairperson of the American Marketing Association Board of Directors, she continues to lead workshops fort AMA including its “Nonprofit Marketing […]
Charities Must Increase SM Outreach As Email Becomes Obsolete
Most of our readers (and certainly this writer) can probably well remember our first forays into email. Mine began on the blue-and-grey screen and terminal command line of my university’s PINE email system. The development of graphical interfaces via AOL, then Yahoo! and the like meant (pretty) free and (fairly) instant communication across the street […]
#Philanthropy: Apple’s Lack Of Charity Still Squeezed In Blogosphere
Apple Inc. has a wonderful record of making innovative products that can be both cutting edge and easy to use in the same moment. The corporation has striven to green its production and shipping practices as well. Steve Jobs’s famous keynote presentations stir the geek world and Wall Street alike. He is often treated as […]
#Tech: Consumer Electronics in 2011 – Tablets, Pads, Phones
The annual Consumer Electronics Show (CES) has been the starting line for a myriad of technologies over the last forty three years, some of which have, of course, failed to make inroads in the consumer electronics market (My car still doesn’t fly). All the chatter this year seems to be on the fact – the […]
Microdonation At Each Transaction?
Given the state of the world’s economy, charities have been struggling to keep up a steady flow of donations. Yet, much of the good work of those donations means the difference between survival or failure for millions of people caught in the economic fallout. The mega-donations in 2010 largely went to institutions that both were […]
#Interview: Gail Perry, Fundraising Consultant, Trainer & Author of Fired-Up Fundraising
Gail Perry is a fundraising consultant and trainer and the author of Fired-Up Fundraising: Turn Your Board’s Passion into Action. She is a highly sought speaker and writes a popular blog. Her most recent venture is an online coaching group. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
Even In Charity Work: It Takes Money To Make Money
Raising money for your charitable organization takes money. And time. These commodities (along with the office lease and the electric bill and the sticky notes…) are often lumped into the category of ‘overhead.’ Moreover, the category ‘overhead’ is often presented as the antithesis of the charity’s good work for its constituents. But, the Red Rooster […]
Mobile Websites: A Quick How-To and Primer
The developments of mobile technology is likely familiar to all of us to one degree or another. Smart phones and iPads and micro-laptops mean more and more of us are capable of accessing the internet at any point in the day and from almost any place. Sure, we are more likely to access the game […]