Searching on Google is perhaps the single experience of the internet we all share. In the fine and flexible tradition of the English language, we turned the noun into a verb: to google (someone or something). The behemoth that is Google Inc. began over a decade ago (hint: Sarah McLachlan and Elton John won big […]
#HOWTO: Time Those Tweets To Test And Build Impact
Earlier this week we introduced and reviewed a few social-media dashboards to help tame your organization’s streams of updates pouring in. Many platforms (like Hootsuite, TweetDeck, and SproutSocial) also offer the ability to schedule a series of tweets to go out over days, weeks, or months. This feature is obviously handy if your charity has […]
#PHILANTHROPY: What Might Inspire People To Give To Your Charity?
The year’s fundraising drives are laid out before you and your colleagues. The sting of the Great Recession still hurst most Americans, even if the stinger is gone. The prospects can look intimidating. Even though your charity or nonprofit does good work and has the track record to prove it, this moment might be a […]
#TECH: Facebook Timeline Rolled Out-Nonprofits Roll In
Last week a much-anticipated feature was released by Facebook’s developers. No, not the stock IPO (Initial Public Offer), but the Timeline feature/app that can turn one’s activities online into, well, a timeline. In one sense, one’s posts and posts of one’s friends (including organizations) created a proto-timeline. What the new feature offers is the opportunity for […]
#SM4NP: Beware Not Of SM But Of SM Snake Oil & Silver Bullets
If we aren’t careful, we might be entranced to believe social-media networking platforms have been around for quite a while. I mean, if Facebook is valued at $5 billion in its Initial Public Auction, then surely it’s a tried-and-true company that still has room to grow. Right? Before you jump over to your E*Trade account, you might […]
#FUNDRAISING: Impact Of Mobile Donations To Haiti Two Years On?
Two years ago this month, Haitians endured a 7.1 magnitude earthquake that destroyed much of the infrastructure in the capital, Port-au-Prince, and killed over 300,000 people. The outpouring of support from numerous nations inspired faith that rebuilding after the tragedy would bring notable improvements to the poorest nation in the western hemisphere. Unfortunately, two years […]
#Communication: Six Tips To Expand Readership On Your Nonprofit’s Blog
We thank you for reading our blog, and we hope to provide relevant, timely, and interesting material for you for 2012. Producing a timely and engaging blog (at least we hope so!) requires some effort. But the opportunities and results they can produce are well worth the investment. If your nonprofit organization has a blog, […]
#Communication: SOPA & PIPA Bills Are Dying, But Not Dead
Yesterday, a couple of the most used and best-known websites on the internet willingly shut themselves down: Wikipedia and Reddit. Google, you likely noticed, ‘redacted’ its daily Google Doodle. These efforts were to call attention to and protest against the Congressional debates over the ‘Stop Internet Piracy Act’ (SOPA) in the House and the ‘Protect […]