The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MKCREATIVEmedia […]
#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog
If you follow the tech developments and platform inventions of social media, you can get a headache. Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Instagram. Et cetera! We want to help cut through that clutter for our […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#Tech: Online Security For Your Person-Not Just Your Passwords
Securing one’s passwords, email accounts, and banking information rightly gains the lion’s share of attention in the media. Having one’s email hacked into – even if the account contains no particularly personal or truly incriminating information – can be a terrible headache for oneself and for one’s family and friends. But are we aware of […]
#Interview: Toby Bloomberg, Owner of the Diva Marketing Blog, Speaker, and Nonprofit Marketer
Toby Bloomberg’s Diva Marketing Blog, begun in 2004, is among the oldest sustained business blogs. An experienced marketer for businesses and nonprofits, Toby has an active consulting practice and is a frequent speaker on social marketing and other marketing topics. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a […]
#Tech: QR Codes, Smart Phones, And Prunes Come Together In South Korean Subway
The BBC and PRI’s The World offered a story on the ‘virtual grocery stores’ that are starting to pop up on the walls of some of Seoul’s subway stations. They are the brainchild of Homeplus, the South Korean affiliate of the British supermarket chain Tesco (which has only a minimal presence in the US market as a […]
#Finance: Postage Rates For Nonprofits Realigned. Do Yours Go Down Or Up?
The Nonprofit Times has a story we wanted to pass on to our readers about the adjustments to US Postal Rates that will have an impact on nonprofits and their mailing budgets. The news is important, but not dramatic. The story quotes Anthony Conway, Director of the Alliance for Nonprofit Mailers, who was rather sanguine about […]
#Fundraising: How To Apply For A Grant From Apple (Sort Of)
This story is the first in a periodic series of research projects to give you the quickest onramp to begin developing programs and relationships with some major foundations. We begin with the most valuable company in the world, whose recently deceased CEO inspired and infuriated many millions. The passing of Steve Jobs last week has […]