Near-Field Technology (NFC) allows short-range communications between an NFC antenna or engineered SIM card and a receiver. The communication is good only up to a couple of feet, which might help make it a secure connection because eavesdroppers need to be next to the users. It is a technology that first appeared in Taiwan in 2007, […]
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth […]
#Tech: QR Codes Offer Easy And Appealing Access To Your Nonprofit
You’ve probably seen a growing presence of QR (‘Quick Response’) Codes in your daily life: they can be found on price labels at numerous ‘big-box’ stores, they are often included on public boards and advertisements (like at bus stops or outside sports stadia), and they are starting to show up in traditional print media like […]
#INTERVIEW: Jason Dick, Owner of “A Small Change” Fundraising Blog
“A Small Change” is a blog about fundraising. Its creator, Jason Dick, works full-time as a major gifts officer for Evergreen Healthcare Foundation in Kirkland, Washington. His seven years of fundraising experience include previous positions at a community college foundation and in human services. He started his blog four years ago. The interview was conducted […]
#INTERVIEW: Steve Frillmann, Executive Director, Green Guerillas
This is a repost of an article that originally appeared on the MKCREATIVE blog in March, 2010. Each month we look at a marketing challenge faced by many of our clients. This month the issue is when, or if, to switch from print to web-based and social media, and we chose to present it through […]
#Interview: Sarah Durham, Nonprofit Communications Strategist & Author of “Brandraising”
This interview series is produced with the generous support of the Nonprofit Marketing and Fundraising Zone. Sarah Durham left the world of corporate communications and marketing in 1994 to launch Big Duck, an agency that works exclusively with nonprofit organizations to help them communicate effectively so they can fulfill their missions. She is the author […]
Don’t Fall for Social Media Pickup Lines
Some people, and some agencies, truly understand social media. An even larger number don’t but pretend they do. Be careful not to be seduced by grandiose promises when picking a consultant.
#INTERVIEW: Craig Lefebvre, Designer of Public Health & Social Change Programs, Discusses Social Marketing
R. Craig Lefebvre, Ph.D., is an internationally known designer of public health and social change programs. He is chief maven of socialShift, a consulting practice, and is a Research Professor at the University of South Florida College of Public Health. His blog, On Social Marketing and Social Change,” has been ongoing since 2005. He is […]