Last week Facebook presented its latest iteration and updates with fanfare unusual even for Facebook. The changes were announced just as Google+ wanted to open its services to everyone who wanted to subscribe, so clearly the two wanted to land some PR punches against each other. Now that Google+ has been out long enough for […]
#Interview: Rob Wu, Founder of CauseVox, On Building Online Tools For Nonprofits (Part 2 of 2)
Last week, we introduced one of the founders of CauseVox, Rob Wu, who told us about the integrated platform he and Jefferson Chang developed after their experience working with nonprofits in Uganda in 2008. The young men saw the need to bring together online tools like website customization, social-media outreach, and donor tracking for smaller […]
#Interview: Nedra Kline Weinreich, Social Marketer, Author, and Owner of the “Spare Change” Blog
Nedra Kline Weinreich is a widely recognized expert on social marketing (not to be confused with social media marketing). Her book Hands-On Social Marketing: A Step-by-Step Guide is considered a classic, and she blogs about social marketing issues at the Spare Change blog. Her consulting clients include federal, state, local and international organizations. The interview […]
#Fundraising: Smaller Donations Can Bring Bigger Change During Recession
The definition of a ‘microdonation’ can be tricky, or at least scalable. For many of us, a $50 donation to our favorite cause is no micro-gift. To the CEO of a bank, a $1 million gift might be small price to pay for some good PR. To the nonprofits that receive these gifts, the term […]
#SocialNetworks: How Can Social Media Help You When Disaster Strikes?
Natural disasters have been a part of human history since Noah. What has changed is how we get information about – and request help in the midst of – natural disasters. Thanks to digital media, we can get instantaneous reports about earthquakes, hurricanes, etc. from all over the world. But what about disaster that either […]
#Interview: Marc Pitman, Owner of the “Fundraising Coach” Blog, Author, and Fundraising Consultant
Marc A. Pitman writes the Fundraising Coach blog, in addition to writing books, giving seminars, engaging in social media and consulting with clients. His own fundraising career began at a small New England liberal arts college, but by 1999 he found the consulting life fulfilled his desire to teach and help people. Marc was interviewed […]
#Tech: Near-Field Communication (NFC) Could Turn Smartphones Into Donation Engines
Near-Field Technology (NFC) allows short-range communications between an NFC antenna or engineered SIM card and a receiver. The communication is good only up to a couple of feet, which might help make it a secure connection because eavesdroppers need to be next to the users. It is a technology that first appeared in Taiwan in 2007, […]
#Aging: Nielsen’s Latest Survey Of Social-Media Use Shows Continued Expansion Among Those Over 55
It may not be news to any of us that the use of social media continues to grow. Nor is the fact that mobile acces to social media via cell phones and tablets grows faster still. What the Nielsen survey for the third quarter of 2011 demonstrates, though, is that the most interesting statistics of growth […]