We have had many entries on this blog about the use, best practices, and (occasional) abuse of social media. We have done so with the effort to inform our audience about user trends, technology developments, and the marketing impact social media have had. The Neilsen ratings organization ‘NeilsenWire.com’ has recently posted a three-year survey of […]
#Marketing: Prepare And Refine Your Organization’s ‘Elevator Pitch’
Economic news runs hot-and-cold. Social media keep us informed with beeps and dings we start to hear in our sleep. Those in need are, unfortunately, growing as the Great Recession has hit different economic sectors differently. Donors still want to give, although perhaps not with the open-ended resources they believed they had. And everyone’s time […]
#DESIGN: BoxTone – Conference Materials
The Challenge: BoxTone, Inc. came to us once again: this time to solve a number of marketing and design challenges to support their presence at the prestigious WES2010 Mobile Technology Conference in Orlando, Florida and their role as a major sponsor of the event. Our Solution: MKCREATIVE worked with the marketing department at BoxTone to […]
#SOCIALMEDIA REVOLUTION: CEOs and social media – a strong combination?
A new technology is invariably difficult to put down for the fearless first adopters. Those who move more slowly toward that technology might feel intimidation from those who adopted early and have since honed their skills. Those who waited might also begin to ask if adoption is even necessary. Such a dynamic might be especially […]
#VIDEO: Demoreel for Nonprofits (Excerpts)
The Challenge: Many of our clients require videos as part of their on-going strategic marketing campaigns or as one-off pieces to be used at fundraising events such as galas and benefits. Our Solution: We work with our clients to develop a narrative, develop a storyboard, and create a video that is appropriate to the audience […]
#INTERVIEW: Michael Hoffman, CEO of See3 Communications, Discusses Why Nonprofits Need to Embrace Video
Michael Hoffman is co-founder and CEO of See3 Communications and a leading authority on online video for nonprofits and online fundraising and outreach strategies. After turns as a political consultant and developer of Internet startups, he founded See3 to bring together his vision of the web and his passion for nonprofit fundraising. The interview was […]
Study of Mission Entrepreneurial Entities and Strategies for Future Development
The Affordable Housing Institute recently released its first comparative study of the work of MEEs (‘Mission Entrepreneurial Entities’) in the public housing sector. The study explores the adaptive advantages MEEs have over both purely private/for-profit enterprises and government and social-work entities. It does so by studying the ways MEEs in the US and in Britain […]
#VIDEO: Compass Academy Marketing Videos
The Challenge: Compass Academy is a community of students, educators, and families dedicated to serving children of average to above average cognitive ability with a wide range of learning challenges including autism spectrum, ADHD, speech, language, and/or motor delays. A lack of funds to plough into marketing the school meant that outreach and engagement has […]