Outreach to older Americans through social media might have once seemed a bit like trying to create an oasis in a desert: a great deal of effort lost in the sand. But survey after survey has demonstrated how use of social media has become an important part of the lives of millions of seniors. Which […]
#SocialNetworks: Facebook Faces Backlash As Public Offering Nears
The social networking phenomenon that is Facebook offers wonderful opportunity for connection, for spreading the word, for sharing, for changing the world. But it also offers unnerving chances for friction, for spreading rumor, for sharing a too personal party pics of friends, and for changing our skin-and-blood friends into an array of advertisers’ targets. MKCREATIVEmedia […]
#Fundraising: Make A Video — Grow Your Outreach
Telling stories is one of the elemental qualities of humans. We love to tell them, hear them, and watch them. But sometimes changing media can short-circuit our storytelling instincts as we work our way through the technology yet allow the narrative to dissolve. In the nonprofit world, one of the great developments in media is […]
#HOWTO: Create A Tumblr Account And Why It Might Replace Your Blog
If you follow the tech developments and platform inventions of social media, you can get a headache. Facebook and Twitter seem to rule the net, but FourSquare and StumbleUpon are out there too, and many are wrestling with developing a presence on Instagram. Et cetera! We want to help cut through that clutter for our […]
#Interview: Nicole Harrison is the founder of SocialNicole.com and host of #nptalk
Nicole Harrison is the founder of SocialNicole, a Minneapolis agency that provides online and social media communications services for businesses and nonprofits. She is also the host of a weekly Twitter chat about nonprofits, #NPTalk. The interview was conducted by Don Akchin, a principal of Nonprofit Marketing 360 and a frequent contributor to the MKCREATIVE […]
#SocialNetworks: Does Your Nonprofit Still Doubt There’s An ROI For Social Media?
The opportunity to develop a following online has been a part of our business and communications landscape for a decade now, yet many organizations remain shy about using social media as part of a broad strategy of outreach, conversation, and client/donor-development. The time to pay employees and consultants to develop a presence on social networks […]
#SocialNetworks: Bring Them Back To Facebook For The Holidays
The holiday season is prime gift-giving and donation-giving season. We encourage each other to think of others and to help out those less fortunate than ourselves. We also reach out to family and friends to share our holiday memories and traditions. Some companies use the holiday season to develop seasonal-specific themes for their social networks, […]
#Tech: Net Neutrality Supported in Europe – Not Unsupported in US
The European Parliament voted last week to continue to encourage net neutrality as a means to foster innovation and to encourage the dissemination of information. The resolution states, in part, its ambitions “to ensure that internet service providers do not block, discriminate against, impair or degrade the ability of any person to use a service […]