We have followed the development of the Jumo website and network over the last year or so, and that organization has recently announced a development ‘merger’ with Good.is that will make it/them arguably the largest nonprofit socially-conscious network around. The union will bring together Jumo’s model of searching for and supporting projects by topics with […]
#SocialNetworks: Google+ Defies Expectations And Thus Facebook
The fastest growing social network in history (at least until the next one) is now officially Google+, which has grown to over 25 million visitors since its launch a mere 5 weeks ago, according to Reuters. The numbers include the 7.5-odd million who have visited from overseas (India, Canada, Brazil, France, Taiwan…). So thus far things […]
#Fundraising: Getting Your Donation Web Page Ready For The Holiday Rush
Most any nonprofit or charity has a website. And likely on that website is a page for donors to give to the cause. Such a page is considered a sure way to keep some funding trickling in. Probably not the biggest donations of the year, but enough of a stream to help further your cause. But has […]
#SocialMedia: Is Social Media Necessary? Sufficient? Myth-Busting Monday
The energies of advertisers, politicians, and fundraisers have been focussed on social media for the last five to seven years. And largely for good reason. According to ComScore.com, computer users have doubled their time on social media sites since the summer of 2007, now spending some 16% of their online time in social media. Facebook […]
#Development: Should You be Focused On Donor Retention Rather Than Acquisition?
The Agitator blog asked Agitator readers a simple question: What percentage of your nonprofit’s 1st time donors make a second gift? The final results of their survey show: 32% — less than 30 percent converted 29% — 30-39 percent converted 22% — 40-49 percent converted 17% — 50 percent or more converted […]
#SN: Are Nonprofits Mellowing Their Expectations For Facebook?
Facebook hemorrhaged users last month: some 5% of its US, Canadian, and UK users left the service – some 6 million folks unfriended the social network in the US alone. The drop is statistically significant in scope, but not in time, because numbers of participants vary as wildly as the unemployment rate from month to […]
Marketing: Copywriting and Design Strategies for Better Donor Newsletters
Fundraising copywriter Lisa Sargent and designer Sandie Collette, of S.Collette Design, discuss how copywriting and design go hand-in-hand to make a Dublin-based charity’s newsletter overhaul a success. Discover the strategies that helped make it happen in this case study of a nonprofit newsletter. Click here for the full article. Guest blogger Don Akchin writes frequently […]
Development: Acquiring Donors – When “Plan A” Falls Short
When The Agitator blog polled its nonprofit readers in April, the overwhelming majority said they get a second gift from less than 40% of their new donors. This prompted posts on two alternative – and very different – plans for finding new donors if “Plan A” doesn’t work. “Plan B” is essentially to give up on […]